Small ethical ads updates
-Ethical Advertising
-===================
+Ethical Ads
+===========
Read the Docs is a large, free web service.
There is one proven business model to support this kind of site: **Advertising**.
-Instead of using an existing ad network, we are building the model we want to exist.
+We are building the advertising model we want to exist,
+and we're calling it **Ethical Ads**.
-**We're building an advertising model that respects users while providing value to advertisers.**
+**Ethical Ads respect users while providing value to advertisers.**
We don't track you, sell your data, or anything else.
We simply show ads to users, based on the content of the pages you look at.
We also give 10% of our ad space to :ref:`community projects <community-ads>`,
