Small improvements to the SEO guide
@@ -58,7 +58,11 @@ To summarize some of the most important aspects
as they apply to technical documentation, your site should:
* Use descriptive and accurate titles in the HTML ``<title>`` tag.
+ For Sphinx, the ``<title>`` comes from the first heading on the page.
* Ensure your URLs are descriptive. They are displayed in search results.
+ Sphinx uses the source filename without the file extension as the URL.
+* Make sure the words your readers would search for to find your site
+ are actually included on your pages.
* Avoid low content pages or pages with very little original content.
* Avoid tactics that attempt to increase your search engine ranking
without actually improving content.
