Daily Papers

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

Models for text-to-image synthesis, such as DALL-E~2 and Stable Diffusion, have recently drawn a lot of interest from academia and the general public. These models are capable of producing high-quality images that depict a variety of concepts and styles when conditioned on textual descriptions. However, these models adopt cultural characteristics associated with specific Unicode scripts from their vast amount of training data, which may not be immediately apparent. We show that by simply inserting single non-Latin characters in a textual description, common models reflect cultural stereotypes and biases in their generated images. We analyze this behavior both qualitatively and quantitatively, and identify a model's text encoder as the root cause of the phenomenon. Additionally, malicious users or service providers may try to intentionally bias the image generation to create racist stereotypes by replacing Latin characters with similarly-looking characters from non-Latin scripts, so-called homoglyphs. To mitigate such unnoticed script attacks, we propose a novel homoglyph unlearning method to fine-tune a text encoder, making it robust against homoglyph manipulations.

Perceptions of hate can vary greatly across cultural contexts. Hate speech (HS) datasets, however, have traditionally been developed by language. This hides potential cultural biases, as one language may be spoken in different countries home to different cultures. In this work, we evaluate cultural bias in HS datasets by leveraging two interrelated cultural proxies: language and geography. We conduct a systematic survey of HS datasets in eight languages and confirm past findings on their English-language bias, but also show that this bias has been steadily decreasing in the past few years. For three geographically-widespread languages -- English, Arabic and Spanish -- we then leverage geographical metadata from tweets to approximate geo-cultural contexts by pairing language and country information. We find that HS datasets for these languages exhibit a strong geo-cultural bias, largely overrepresenting a handful of countries (e.g., US and UK for English) relative to their prominence in both the broader social media population and the general population speaking these languages. Based on these findings, we formulate recommendations for the creation of future HS datasets.

In a highly globalized world, it is important for multi-modal large language models (MLLMs) to recognize and respond correctly to mixed-cultural inputs. For example, a model should correctly identify kimchi (Korean food) in an image both when an Asian woman is eating it, as well as an African man is eating it. However, current MLLMs show an over-reliance on the visual features of the person, leading to misclassification of the entities. To examine the robustness of MLLMs to different ethnicity, we introduce MixCuBe, a cross-cultural bias benchmark, and study elements from five countries and four ethnicities. Our findings reveal that MLLMs achieve both higher accuracy and lower sensitivity to such perturbation for high-resource cultures, but not for low-resource cultures. GPT-4o, the best-performing model overall, shows up to 58% difference in accuracy between the original and perturbed cultural settings in low-resource cultures. Our dataset is publicly available at: https://huggingface.co/datasets/kyawyethu/MixCuBe.

Vision-language models (VLMs) can respond to queries about images in many languages. However, beyond language, culture affects how we see things. For example, individuals from Western cultures focus more on the central figure in an image while individuals from Eastern cultures attend more to scene context. In this work, we present a novel investigation that demonstrates and localizes VLMs' Western bias in image understanding. We evaluate large VLMs across subjective and objective visual tasks with culturally diverse images and annotations. We find that VLMs perform better on the Western subset than the Eastern subset of each task. Controlled experimentation tracing the source of this bias highlights the importance of a diverse language mix in text-only pre-training for building equitable VLMs, even when inference is performed in English. Moreover, while prompting in the language of a target culture can lead to reductions in bias, it is not a substitute for building AI more representative of the world's languages.

Large Language Models (LLMs) have demonstrated remarkable capabilities across various tasks, yet they often exhibit a specific cultural biases, neglecting the values and linguistic diversity of low-resource regions. This cultural bias not only undermines universal equality, but also risks reinforcing stereotypes and perpetuating discrimination. To address this, we propose CulFiT, a novel culturally-aware training paradigm that leverages multilingual data and fine-grained reward modeling to enhance cultural sensitivity and inclusivity. Our approach synthesizes diverse cultural-related questions, constructs critique data in culturally relevant languages, and employs fine-grained rewards to decompose cultural texts into verifiable knowledge units for interpretable evaluation. We also introduce GlobalCultureQA, a multilingual open-ended question-answering dataset designed to evaluate culturally-aware responses in a global context. Extensive experiments on three existing benchmarks and our GlobalCultureQA demonstrate that CulFiT achieves state-of-the-art open-source model performance in cultural alignment and general reasoning.

Vision-Language Models (VLMs) have demonstrated impressive capabilities across a range of tasks, yet concerns about their potential biases exist. This work investigates the extent to which prominent VLMs exhibit cultural biases by evaluating their performance on an image-based country identification task at a country level. Utilizing the geographically diverse Country211 dataset, we probe several large vision language models (VLMs) under various prompting strategies: open-ended questions, multiple-choice questions (MCQs) including challenging setups like multilingual and adversarial settings. Our analysis aims to uncover disparities in model accuracy across different countries and question formats, providing insights into how training data distribution and evaluation methodologies might influence cultural biases in VLMs. The findings highlight significant variations in performance, suggesting that while VLMs possess considerable visual understanding, they inherit biases from their pre-training data and scale that impact their ability to generalize uniformly across diverse global contexts.

As large language models (LLMs) are increasingly deployed worldwide, ensuring their fair and comprehensive cultural understanding is important. However, LLMs exhibit cultural bias and limited awareness of underrepresented cultures, while the mechanisms underlying their cultural understanding remain underexplored. To fill this gap, we conduct a neuron-level analysis to identify neurons that drive cultural behavior, introducing a gradient-based scoring method with additional filtering for precise refinement. We identify both culture-general neurons contributing to cultural understanding regardless of cultures, and culture-specific neurons tied to an individual culture. These neurons account for less than 1% of all neurons and are concentrated in shallow to middle MLP layers. We validate their role by showing that suppressing them substantially degrades performance on cultural benchmarks (by up to 30%), while performance on general natural language understanding (NLU) benchmarks remains largely unaffected. Moreover, we show that culture-specific neurons support knowledge of not only the target culture, but also related cultures. Finally, we demonstrate that training on NLU benchmarks can diminish models' cultural understanding when we update modules containing many culture-general neurons. These findings provide insights into the internal mechanisms of LLMs and offer practical guidance for model training and engineering. Our code is available at https://github.com/ynklab/CULNIG

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

Large Language Models (LLMs) are predominantly trained and aligned in ways that reinforce Western-centric epistemologies and socio-cultural norms, leading to cultural homogenization and limiting their ability to reflect global civilizational plurality. Existing benchmarking frameworks fail to adequately capture this bias, as they rely on rigid, closed-form assessments that overlook the complexity of cultural inclusivity. To address this, we introduce WorldView-Bench, a benchmark designed to evaluate Global Cultural Inclusivity (GCI) in LLMs by analyzing their ability to accommodate diverse worldviews. Our approach is grounded in the Multiplex Worldview proposed by Senturk et al., which distinguishes between Uniplex models, reinforcing cultural homogenization, and Multiplex models, which integrate diverse perspectives. WorldView-Bench measures Cultural Polarization, the exclusion of alternative perspectives, through free-form generative evaluation rather than conventional categorical benchmarks. We implement applied multiplexity through two intervention strategies: (1) Contextually-Implemented Multiplex LLMs, where system prompts embed multiplexity principles, and (2) Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents representing distinct cultural perspectives collaboratively generate responses. Our results demonstrate a significant increase in Perspectives Distribution Score (PDS) entropy from 13% at baseline to 94% with MAS-Implemented Multiplex LLMs, alongside a shift toward positive sentiment (67.7%) and enhanced cultural balance. These findings highlight the potential of multiplex-aware AI evaluation in mitigating cultural bias in LLMs, paving the way for more inclusive and ethically aligned AI systems.

Pretrained language models, especially masked language models (MLMs) have seen success across many NLP tasks. However, there is ample evidence that they use the cultural biases that are undoubtedly present in the corpora they are trained on, implicitly creating harm with biased representations. To measure some forms of social bias in language models against protected demographic groups in the US, we introduce the Crowdsourced Stereotype Pairs benchmark (CrowS-Pairs). CrowS-Pairs has 1508 examples that cover stereotypes dealing with nine types of bias, like race, religion, and age. In CrowS-Pairs a model is presented with two sentences: one that is more stereotyping and another that is less stereotyping. The data focuses on stereotypes about historically disadvantaged groups and contrasts them with advantaged groups. We find that all three of the widely-used MLMs we evaluate substantially favor sentences that express stereotypes in every category in CrowS-Pairs. As work on building less biased models advances, this dataset can be used as a benchmark to evaluate progress.

Warning: this paper contains content that may be offensive or upsetting Hate speech moderation on global platforms poses unique challenges due to the multimodal and multilingual nature of content, along with the varying cultural perceptions. How well do current vision-language models (VLMs) navigate these nuances? To investigate this, we create the first multimodal and multilingual parallel hate speech dataset, annotated by a multicultural set of annotators, called Multi3Hate. It contains 300 parallel meme samples across 5 languages: English, German, Spanish, Hindi, and Mandarin. We demonstrate that cultural background significantly affects multimodal hate speech annotation in our dataset. The average pairwise agreement among countries is just 74%, significantly lower than that of randomly selected annotator groups. Our qualitative analysis indicates that the lowest pairwise label agreement-only 67% between the USA and India-can be attributed to cultural factors. We then conduct experiments with 5 large VLMs in a zero-shot setting, finding that these models align more closely with annotations from the US than with those from other cultures, even when the memes and prompts are presented in the dominant language of the other culture. Code and dataset are available at https://github.com/MinhDucBui/Multi3Hate.

Despite recent advances in AI, multimodal culturally diverse datasets are still limited, particularly for regions in the Middle East and Africa. In this paper, we introduce EgMM-Corpus, a multimodal dataset dedicated to Egyptian culture. By designing and running a new data collection pipeline, we collected over 3,000 images, covering 313 concepts across landmarks, food, and folklore. Each entry in the dataset is manually validated for cultural authenticity and multimodal coherence. EgMM-Corpus aims to provide a reliable resource for evaluating and training vision-language models in an Egyptian cultural context. We further evaluate the zero-shot performance of Contrastive Language-Image Pre-training CLIP on EgMM-Corpus, on which it achieves 21.2% Top-1 accuracy and 36.4% Top-5 accuracy in classification. These results underscore the existing cultural bias in large-scale vision-language models and demonstrate the importance of EgMM-Corpus as a benchmark for developing culturally aware models.

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

Ensuring that Large Language Models (LLMs) align with mainstream human values and ethical norms is crucial for the safe and sustainable development of AI. Current value evaluation and alignment are constrained by Western cultural bias and incomplete domestic frameworks reliant on non-native rules; furthermore, the lack of scalable, rule-driven scenario generation methods makes evaluations costly and inadequate across diverse cultural contexts. To address these challenges, we propose a hierarchical value framework grounded in core Chinese values, encompassing three main dimensions, 12 core values, and 50 derived values. Based on this framework, we construct a large-scale Chinese Values Corpus (CVC) containing over 250,000 value rules enhanced and expanded through human annotation. Experimental results show that CVC-guided scenarios outperform direct generation ones in value boundaries and content diversity. In the evaluation across six sensitive themes (e.g., surrogacy, suicide), seven mainstream LLMs preferred CVC-generated options in over 70.5% of cases, while five Chinese human annotators showed an 87.5% alignment with CVC, confirming its universality, cultural relevance, and strong alignment with Chinese values. Additionally, we construct 400,000 rule-based moral dilemma scenarios that objectively capture nuanced distinctions in conflicting value prioritization across 17 LLMs. Our work establishes a culturally-adaptive benchmarking framework for comprehensive value evaluation and alignment, representing Chinese characteristics. All data are available at https://huggingface.co/datasets/Beijing-AISI/CVC, and the code is available at https://github.com/Beijing-AISI/CVC.

Mainstream large vision-language models (LVLMs) inherently encode cultural biases, highlighting the need for diverse multimodal datasets. To address this gap, we introduce Pearl, a large-scale Arabic multimodal dataset and benchmark explicitly designed for cultural understanding. Constructed through advanced agentic workflows and extensive human-in-the-loop annotations by 45 annotators from across the Arab world, Pearl comprises over K multimodal examples spanning ten culturally significant domains covering all Arab countries. We further provide two robust evaluation benchmarks Pearl and Pearl-Lite along with a specialized subset Pearl-X explicitly developed to assess nuanced cultural variations. Comprehensive evaluations on state-of-the-art open and proprietary LVLMs demonstrate that reasoning-centric instruction alignment substantially improves models' cultural grounding compared to conventional scaling methods. Pearl establishes a foundational resource for advancing culturally-informed multimodal modeling research. All datasets and benchmarks are publicly available.

Multilingual generative language models (LMs) are increasingly fluent in a large variety of languages. Trained on the concatenation of corpora in multiple languages, they enable powerful transfer from high-resource languages to low-resource ones. However, it is still unknown what cultural biases are induced in the predictions of these models. In this work, we focus on one language property highly influenced by culture: formality. We analyze the formality distributions of XGLM and BLOOM's predictions, two popular generative multilingual language models, in 5 languages. We classify 1,200 generations per language as formal, informal, or incohesive and measure the impact of the prompt formality on the predictions. Overall, we observe a diversity of behaviors across the models and languages. For instance, XGLM generates informal text in Arabic and Bengali when conditioned with informal prompts, much more than BLOOM. In addition, even though both models are highly biased toward the formal style when prompted neutrally, we find that the models generate a significant amount of informal predictions even when prompted with formal text. We release with this work 6,000 annotated samples, paving the way for future work on the formality of generative multilingual LMs.

In recent years, with the rapid development of the depth and breadth of large language models' capabilities, various corresponding evaluation benchmarks have been emerging in increasing numbers. As a quantitative assessment tool for model performance, benchmarks are not only a core means to measure model capabilities but also a key element in guiding the direction of model development and promoting technological innovation. We systematically review the current status and development of large language model benchmarks for the first time, categorizing 283 representative benchmarks into three categories: general capabilities, domain-specific, and target-specific. General capability benchmarks cover aspects such as core linguistics, knowledge, and reasoning; domain-specific benchmarks focus on fields like natural sciences, humanities and social sciences, and engineering technology; target-specific benchmarks pay attention to risks, reliability, agents, etc. We point out that current benchmarks have problems such as inflated scores caused by data contamination, unfair evaluation due to cultural and linguistic biases, and lack of evaluation on process credibility and dynamic environments, and provide a referable design paradigm for future benchmark innovation.

ImageNet-1k is a dataset often used for benchmarking machine learning (ML) models and evaluating tasks such as image recognition and object detection. Wild animals make up 27% of ImageNet-1k but, unlike classes representing people and objects, these data have not been closely scrutinized. In the current paper, we analyze the 13,450 images from 269 classes that represent wild animals in the ImageNet-1k validation set, with the participation of expert ecologists. We find that many of the classes are ill-defined or overlapping, and that 12% of the images are incorrectly labeled, with some classes having >90% of images incorrect. We also find that both the wildlife-related labels and images included in ImageNet-1k present significant geographical and cultural biases, as well as ambiguities such as artificial animals, multiple species in the same image, or the presence of humans. Our findings highlight serious issues with the extensive use of this dataset for evaluating ML systems, the use of such algorithms in wildlife-related tasks, and more broadly the ways in which ML datasets are commonly created and curated.

Large language models (LLMs), such as ChatGPT, have rapidly penetrated into people's work and daily lives over the past few years, due to their extraordinary conversational skills and intelligence. ChatGPT has become the fastest-growing software in terms of user numbers in human history and become an important foundational model for the next generation of artificial intelligence applications. However, the generations of LLMs are not entirely reliable, often producing content with factual errors, biases, and toxicity. Given their vast number of users and wide range of application scenarios, these unreliable responses can lead to many serious negative impacts. This thesis introduces the exploratory works in the field of language model reliability during the PhD study, focusing on the correctness, non-toxicity, and fairness of LLMs from both software testing and natural language processing perspectives. First, to measure the correctness of LLMs, we introduce two testing frameworks, FactChecker and LogicAsker, to evaluate factual knowledge and logical reasoning accuracy, respectively. Second, for the non-toxicity of LLMs, we introduce two works for red-teaming LLMs. Third, to evaluate the fairness of LLMs, we introduce two evaluation frameworks, BiasAsker and XCulturalBench, to measure the social bias and cultural bias of LLMs, respectively.

Despite the superior capabilities of Multimodal Large Language Models (MLLMs) across diverse tasks, they still face significant trustworthiness challenges. Yet, current literature on the assessment of trustworthy MLLMs remains limited, lacking a holistic evaluation to offer thorough insights into future improvements. In this work, we establish MultiTrust, the first comprehensive and unified benchmark on the trustworthiness of MLLMs across five primary aspects: truthfulness, safety, robustness, fairness, and privacy. Our benchmark employs a rigorous evaluation strategy that addresses both multimodal risks and cross-modal impacts, encompassing 32 diverse tasks with self-curated datasets. Extensive experiments with 21 modern MLLMs reveal some previously unexplored trustworthiness issues and risks, highlighting the complexities introduced by the multimodality and underscoring the necessity for advanced methodologies to enhance their reliability. For instance, typical proprietary models still struggle with the perception of visually confusing images and are vulnerable to multimodal jailbreaking and adversarial attacks; MLLMs are more inclined to disclose privacy in text and reveal ideological and cultural biases even when paired with irrelevant images in inference, indicating that the multimodality amplifies the internal risks from base LLMs. Additionally, we release a scalable toolbox for standardized trustworthiness research, aiming to facilitate future advancements in this important field. Code and resources are publicly available at: https://multi-trust.github.io/.

As the performance of Large-scale Vision Language Models (LVLMs) improves, they are increasingly capable of responding in multiple languages, and there is an expectation that the demand for explanations generated by LVLMs will grow. However, pre-training of Vision Encoder and the integrated training of LLMs with Vision Encoder are mainly conducted using English training data, leaving it uncertain whether LVLMs can completely handle their potential when generating explanations in languages other than English. In addition, multilingual QA benchmarks that create datasets using machine translation have cultural differences and biases, remaining issues for use as evaluation tasks. To address these challenges, this study created an extended dataset in multiple languages without relying on machine translation. This dataset that takes into account nuances and country-specific phrases was then used to evaluate the generation explanation abilities of LVLMs. Furthermore, this study examined whether Instruction-Tuning in resource-rich English improves performance in other languages. Our findings indicate that LVLMs perform worse in languages other than English compared to English. In addition, it was observed that LVLMs struggle to effectively manage the knowledge learned from English data.

Large language models (LLMs) exhibit social biases, prompting the development of various debiasing methods. However, debiasing methods may degrade the capabilities of LLMs. Previous research has evaluated the impact of bias mitigation primarily through tasks measuring general language understanding, which are often unrelated to social biases. In contrast, cultural commonsense is closely related to social biases, as both are rooted in social norms and values. The impact of bias mitigation on cultural commonsense in LLMs has not been well investigated. Considering this gap, we propose SOBACO (SOcial BiAs and Cultural cOmmonsense benchmark), a Japanese benchmark designed to evaluate social biases and cultural commonsense in LLMs in a unified format. We evaluate several LLMs on SOBACO to examine how debiasing methods affect cultural commonsense in LLMs. Our results reveal that the debiasing methods degrade the performance of the LLMs on the cultural commonsense task (up to 75% accuracy deterioration). These results highlight the importance of developing debiasing methods that consider the trade-off with cultural commonsense to improve fairness and utility of LLMs.

Stories play a pivotal role in human communication, shaping beliefs and morals, particularly in children. As parents increasingly rely on large language models (LLMs) to craft bedtime stories, the presence of cultural and gender stereotypes in these narratives raises significant concerns. To address this issue, we present Biased Tales, a comprehensive dataset designed to analyze how biases influence protagonists' attributes and story elements in LLM-generated stories. Our analysis uncovers striking disparities. When the protagonist is described as a girl (as compared to a boy), appearance-related attributes increase by 55.26%. Stories featuring non-Western children disproportionately emphasize cultural heritage, tradition, and family themes far more than those for Western children. Our findings highlight the role of sociocultural bias in making creative AI use more equitable and diverse.

Human biases are ubiquitous but not uniform: disparities exist across linguistic, cultural, and societal borders. As large amounts of recent literature suggest, language models (LMs) trained on human data can reflect and often amplify the effects of these social biases. However, the vast majority of existing studies on bias are heavily skewed towards Western and European languages. In this work, we scale the Word Embedding Association Test (WEAT) to 24 languages, enabling broader studies and yielding interesting findings about LM bias. We additionally enhance this data with culturally relevant information for each language, capturing local contexts on a global scale. Further, to encompass more widely prevalent societal biases, we examine new bias dimensions across toxicity, ableism, and more. Moreover, we delve deeper into the Indian linguistic landscape, conducting a comprehensive regional bias analysis across six prevalent Indian languages. Finally, we highlight the significance of these social biases and the new dimensions through an extensive comparison of embedding methods, reinforcing the need to address them in pursuit of more equitable language models. All code, data and results are available here: https://github.com/iamshnoo/weathub.

Warning: this paper contains content that may be offensive or upsetting. Most hate speech datasets neglect the cultural diversity within a single language, resulting in a critical shortcoming in hate speech detection. To address this, we introduce CREHate, a CRoss-cultural English Hate speech dataset. To construct CREHate, we follow a two-step procedure: 1) cultural post collection and 2) cross-cultural annotation. We sample posts from the SBIC dataset, which predominantly represents North America, and collect posts from four geographically diverse English-speaking countries (Australia, United Kingdom, Singapore, and South Africa) using culturally hateful keywords we retrieve from our survey. Annotations are collected from the four countries plus the United States to establish representative labels for each country. Our analysis highlights statistically significant disparities across countries in hate speech annotations. Only 56.2% of the posts in CREHate achieve consensus among all countries, with the highest pairwise label difference rate of 26%. Qualitative analysis shows that label disagreement occurs mostly due to different interpretations of sarcasm and the personal bias of annotators on divisive topics. Lastly, we evaluate large language models (LLMs) under a zero-shot setting and show that current LLMs tend to show higher accuracies on Anglosphere country labels in CREHate. Our dataset and codes are available at: https://github.com/nlee0212/CREHate

Vision-language models (VLMs) have demonstrated impressive generalization across multimodal tasks, yet most evaluation benchmarks remain Western-centric, leaving open questions about their performance in culturally diverse and multilingual settings. To address this gap, we introduce IndicVisionBench, the first large-scale benchmark centered on the Indian subcontinent. Covering English and 10 Indian languages, our benchmark spans 3 multimodal tasks, including Optical Character Recognition (OCR), Multimodal Machine Translation (MMT), and Visual Question Answering (VQA), covering 6 kinds of question types. Our final benchmark consists of a total of ~5K images and 37K+ QA pairs across 13 culturally grounded topics. In addition, we release a paired parallel corpus of annotations across 10 Indic languages, creating a unique resource for analyzing cultural and linguistic biases in VLMs. We evaluate a broad spectrum of 8 models, from proprietary closed-source systems to open-weights medium and large-scale models. Our experiments reveal substantial performance gaps, underscoring the limitations of current VLMs in culturally diverse contexts. By centering cultural diversity and multilinguality, IndicVisionBench establishes a reproducible evaluation framework that paves the way for more inclusive multimodal research.

Massively multilingual sentence representations are trained on large corpora of uncurated data, with a very imbalanced proportion of languages included in the training. This may cause the models to grasp cultural values including moral judgments from the high-resource languages and impose them on the low-resource languages. The lack of data in certain languages can also lead to developing random and thus potentially harmful beliefs. Both these issues can negatively influence zero-shot cross-lingual model transfer and potentially lead to harmful outcomes. Therefore, we aim to (1) detect and quantify these issues by comparing different models in different languages, (2) develop methods for improving undesirable properties of the models. Our initial experiments using the multilingual model XLM-R show that indeed multilingual LMs capture moral norms, even with potentially higher human-agreement than monolingual ones. However, it is not yet clear to what extent these moral norms differ between languages.

Visual Question Answering (VQA) is an important task in multimodal AI, and it is often used to test the ability of vision-language models to understand and reason on knowledge present in both visual and textual data. However, most of the current VQA models use datasets that are primarily focused on English and a few major world languages, with images that are typically Western-centric. While recent efforts have tried to increase the number of languages covered on VQA datasets, they still lack diversity in low-resource languages. More importantly, although these datasets often extend their linguistic range via translation or some other approaches, they usually keep images the same, resulting in narrow cultural representation. To address these limitations, we construct CVQA, a new Culturally-diverse multilingual Visual Question Answering benchmark, designed to cover a rich set of languages and cultures, where we engage native speakers and cultural experts in the data collection process. As a result, CVQA includes culturally-driven images and questions from across 28 countries on four continents, covering 26 languages with 11 scripts, providing a total of 9k questions. We then benchmark several Multimodal Large Language Models (MLLMs) on CVQA, and show that the dataset is challenging for the current state-of-the-art models. This benchmark can serve as a probing evaluation suite for assessing the cultural capability and bias of multimodal models and hopefully encourage more research efforts toward increasing cultural awareness and linguistic diversity in this field.

We introduce MENAValues, a novel benchmark designed to evaluate the cultural alignment and multilingual biases of large language models (LLMs) with respect to the beliefs and values of the Middle East and North Africa (MENA) region, an underrepresented area in current AI evaluation efforts. Drawing from large-scale, authoritative human surveys, we curate a structured dataset that captures the sociocultural landscape of MENA with population-level response distributions from 16 countries. To probe LLM behavior, we evaluate diverse models across multiple conditions formed by crossing three perspective framings (neutral, personalized, and third-person/cultural observer) with two language modes (English and localized native languages: Arabic, Persian, Turkish). Our analysis reveals three critical phenomena: "Cross-Lingual Value Shifts" where identical questions yield drastically different responses based on language, "Reasoning-Induced Degradation" where prompting models to explain their reasoning worsens cultural alignment, and "Logit Leakage" where models refuse sensitive questions while internal probabilities reveal strong hidden preferences. We further demonstrate that models collapse into simplistic linguistic categories when operating in native languages, treating diverse nations as monolithic entities. MENAValues offers a scalable framework for diagnosing cultural misalignment, providing both empirical insights and methodological tools for developing more culturally inclusive AI.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Popular text-to-image (T2I) systems are trained on web-scraped data, which is heavily Amero and Euro-centric, underrepresenting the cultures of the Global South. To analyze these biases, we introduce CuRe, a novel and scalable benchmarking and scoring suite for cultural representativeness that leverages the marginal utility of attribute specification to T2I systems as a proxy for human judgments. Our CuRe benchmark dataset has a novel categorical hierarchy built from the crowdsourced Wikimedia knowledge graph, with 300 cultural artifacts across 32 cultural subcategories grouped into six broad cultural axes (food, art, fashion, architecture, celebrations, and people). Our dataset's categorical hierarchy enables CuRe scorers to evaluate T2I systems by analyzing their response to increasing the informativeness of text conditioning, enabling fine-grained cultural comparisons. We empirically observe much stronger correlations of our class of scorers to human judgments of perceptual similarity, image-text alignment, and cultural diversity across image encoders (SigLIP 2, AIMV2 and DINOv2), vision-language models (OpenCLIP, SigLIP 2, Gemini 2.0 Flash) and state-of-the-art text-to-image systems, including three variants of Stable Diffusion (1.5, XL, 3.5 Large), FLUX.1 [dev], Ideogram 2.0, and DALL-E 3. The code and dataset is open-sourced and available at https://aniketrege.github.io/cure/.

In this study, we introduce the process for creating BiaSWE, an expert-annotated dataset tailored for misogyny detection in the Swedish language. To address the cultural and linguistic specificity of misogyny in Swedish, we collaborated with experts from the social sciences and humanities. Our interdisciplinary team developed a rigorous annotation process, incorporating both domain knowledge and language expertise, to capture the nuances of misogyny in a Swedish context. This methodology ensures that the dataset is not only culturally relevant but also aligned with broader efforts in bias detection for low-resource languages. The dataset, along with the annotation guidelines, is publicly available for further research.

Although large pre-trained language models have achieved great success in many NLP tasks, it has been shown that they reflect human biases from their pre-training corpora. This bias may lead to undesirable outcomes when these models are applied in real-world settings. In this paper, we investigate the bias present in monolingual BERT models across a diverse set of languages (English, Greek, and Persian). While recent research has mostly focused on gender-related biases, we analyze religious and ethnic biases as well and propose a template-based method to measure any kind of bias, based on sentence pseudo-likelihood, that can handle morphologically complex languages with gender-based adjective declensions. We analyze each monolingual model via this method and visualize cultural similarities and differences across different dimensions of bias. Ultimately, we conclude that current methods of probing for bias are highly language-dependent, necessitating cultural insights regarding the unique ways bias is expressed in each language and culture (e.g. through coded language, synecdoche, and other similar linguistic concepts). We also hypothesize that higher measured social biases in the non-English BERT models correlate with user-generated content in their training.

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

In recent years, researchers have started analyzing the cultural sensitivity of LLMs. In this respect, Etiquettes have been an active area of research. Etiquettes are region-specific and are an essential part of the culture of a region; hence, it is imperative to make LLMs sensitive to etiquettes. However, there needs to be more resources in evaluating LLMs for their understanding and bias with regard to etiquettes. In this resource paper, we introduce EtiCor++, a corpus of etiquettes worldwide. We introduce different tasks for evaluating LLMs for knowledge about etiquettes across various regions. Further, we introduce various metrics for measuring bias in LLMs. Extensive experimentation with LLMs shows inherent bias towards certain regions.

While the capabilities of Large Language Models (LLMs) have been studied in both Simplified and Traditional Chinese, it is yet unclear whether LLMs exhibit differential performance when prompted in these two variants of written Chinese. This understanding is critical, as disparities in the quality of LLM responses can perpetuate representational harms by ignoring the different cultural contexts underlying Simplified versus Traditional Chinese, and can exacerbate downstream harms in LLM-facilitated decision-making in domains such as education or hiring. To investigate potential LLM performance disparities, we design two benchmark tasks that reflect real-world scenarios: regional term choice (prompting the LLM to name a described item which is referred to differently in Mainland China and Taiwan), and regional name choice (prompting the LLM to choose who to hire from a list of names in both Simplified and Traditional Chinese). For both tasks, we audit the performance of 11 leading commercial LLM services and open-sourced models -- spanning those primarily trained on English, Simplified Chinese, or Traditional Chinese. Our analyses indicate that biases in LLM responses are dependent on both the task and prompting language: while most LLMs disproportionately favored Simplified Chinese responses in the regional term choice task, they surprisingly favored Traditional Chinese names in the regional name choice task. We find that these disparities may arise from differences in training data representation, written character preferences, and tokenization of Simplified and Traditional Chinese. These findings highlight the need for further analysis of LLM biases; as such, we provide an open-sourced benchmark dataset to foster reproducible evaluations of future LLM behavior across Chinese language variants (https://github.com/brucelyu17/SC-TC-Bench).

Existing language models (LMs) often exhibit a Western-centric bias and struggle to represent diverse cultural knowledge. Previous attempts to address this rely on synthetic data and express cultural knowledge only in English. In this work, we study whether a small amount of human-written, multilingual cultural preference data can improve LMs across various model families and sizes. We first introduce CARE, a multilingual resource of 24.1k responses with human preferences on 2,580 questions about Chinese and Arab cultures, all carefully annotated by native speakers and offering more balanced coverage. Using CARE, we demonstrate that cultural alignment improves existing LMs beyond generic resources without compromising general capabilities. Moreover, we evaluate the cultural awareness of LMs, native speakers, and retrieved web content when queried in different languages. Our experiment reveals regional disparities among LMs, which may also be reflected in the documentation gap: native speakers often take everyday cultural commonsense and social norms for granted, while non-natives are more likely to actively seek out and document them. CARE is publicly available at https://github.com/Guochry/CARE (we plan to add Japanese data in the near future).

Evaluation of multilingual Large Language Models (LLMs) is challenging due to a variety of factors -- the lack of benchmarks with sufficient linguistic diversity, contamination of popular benchmarks into LLM pre-training data and the lack of local, cultural nuances in translated benchmarks. In this work, we study human and LLM-based evaluation in a multilingual, multi-cultural setting. We evaluate 30 models across 10 Indic languages by conducting 90K human evaluations and 30K LLM-based evaluations and find that models such as GPT-4o and Llama-3 70B consistently perform best for most Indic languages. We build leaderboards for two evaluation settings - pairwise comparison and direct assessment and analyse the agreement between humans and LLMs. We find that humans and LLMs agree fairly well in the pairwise setting but the agreement drops for direct assessment evaluation especially for languages such as Bengali and Odia. We also check for various biases in human and LLM-based evaluation and find evidence of self-bias in the GPT-based evaluator. Our work presents a significant step towards scaling up multilingual evaluation of LLMs.

Text-to-image generation models have gained popularity among users around the world. However, many of these models exhibit a strong bias toward English-speaking cultures, ignoring or misrepresenting the unique characteristics of other language groups, countries, and nationalities. The lack of cultural awareness can reduce the generation quality and lead to undesirable consequences such as unintentional insult, and the spread of prejudice. In contrast to the field of natural language processing, cultural awareness in computer vision has not been explored as extensively. In this paper, we strive to reduce this gap. We propose a RusCode benchmark for evaluating the quality of text-to-image generation containing elements of the Russian cultural code. To do this, we form a list of 19 categories that best represent the features of Russian visual culture. Our final dataset consists of 1250 text prompts in Russian and their translations into English. The prompts cover a wide range of topics, including complex concepts from art, popular culture, folk traditions, famous people's names, natural objects, scientific achievements, etc. We present the results of a human evaluation of the side-by-side comparison of Russian visual concepts representations using popular generative models.

We present SeaEval, a benchmark for multilingual foundation models. In addition to characterizing how these models understand and reason with natural language, we also investigate how well they comprehend cultural practices, nuances, and values. Alongside standard accuracy metrics, we investigate the brittleness of foundation models in the dimensions of semantics and multilinguality. Our analyses span both open-sourced and closed models, leading to empirical results across classic NLP tasks, reasoning, and cultural comprehension. Key findings indicate (1) Most models exhibit varied behavior when given paraphrased instructions. (2) Many models still suffer from exposure bias (e.g., positional bias, majority label bias). (3) For questions rooted in factual, scientific, and commonsense knowledge, consistent responses are expected across multilingual queries that are semantically equivalent. Yet, most models surprisingly demonstrate inconsistent performance on these queries. (4) Multilingually-trained models have not attained "balanced multilingual" capabilities. Our endeavors underscore the need for more generalizable semantic representations and enhanced multilingual contextualization. SeaEval can serve as a launchpad for more thorough investigations and evaluations for multilingual and multicultural scenarios.

The Bias Benchmark for Question Answering (BBQ) is designed to evaluate social biases of language models (LMs), but it is not simple to adapt this benchmark to cultural contexts other than the US because social biases depend heavily on the cultural context. In this paper, we present KoBBQ, a Korean bias benchmark dataset, and we propose a general framework that addresses considerations for cultural adaptation of a dataset. Our framework includes partitioning the BBQ dataset into three classes--Simply-Transferred (can be used directly after cultural translation), Target-Modified (requires localization in target groups), and Sample-Removed (does not fit Korean culture)-- and adding four new categories of bias specific to Korean culture. We conduct a large-scale survey to collect and validate the social biases and the targets of the biases that reflect the stereotypes in Korean culture. The resulting KoBBQ dataset comprises 268 templates and 76,048 samples across 12 categories of social bias. We use KoBBQ to measure the accuracy and bias scores of several state-of-the-art multilingual LMs. The results clearly show differences in the bias of LMs as measured by KoBBQ and a machine-translated version of BBQ, demonstrating the need for and utility of a well-constructed, culturally-aware social bias benchmark.

Multilingual text-to-image (T2I) models have advanced rapidly in terms of visual realism and semantic alignment, and are now widely utilized. Yet outputs vary across cultural contexts: because language carries cultural connotations, images synthesized from multilingual prompts should preserve cross-lingual cultural consistency. We conduct a comprehensive analysis showing that current T2I models often produce culturally neutral or English-biased results under multilingual prompts. Analyses of two representative models indicate that the issue stems not from missing cultural knowledge but from insufficient activation of culture-related representations. We propose a probing method that localizes culture-sensitive signals to a small set of neurons in a few fixed layers. Guided by this finding, we introduce two complementary alignment strategies: (1) inference-time cultural activation that amplifies the identified neurons without backbone fine-tuned; and (2) layer-targeted cultural enhancement that updates only culturally relevant layers. Experiments on our CultureBench demonstrate consistent improvements over strong baselines in cultural consistency while preserving fidelity and diversity.

Large language models (LLMs) face challenges in aligning with diverse cultural values despite their remarkable performance in generation, which stems from inherent monocultural biases and difficulties in capturing nuanced cultural semantics. Existing methods lack adaptability to unkown culture after finetuning. Inspired by cultural geography across five continents, we propose Cultural Palette, a multi-agent framework for cultural alignment. We first introduce the Pentachromatic Cultural Palette Dataset synthesized using LLMs to capture diverse cultural values from social dialogues across five continents. Building on this, Cultural Palette integrates five continent-level alignment agents with a meta-agent using our superior Cultural MoErges alignment technique by dynamically activating relevant cultural expertise based on user prompts to adapting new culture, which outperforms other joint and merging alignment strategies in overall cultural value alignment. Each continent agent generates a cultural draft, which is then refined and self-regulated by the meta-agent to produce the final culturally aligned response. Experiments across various countries demonstrate that Cultural Palette surpasses existing baselines in cultural alignment.

Research in cultural evolution aims at providing causal explanations for the change of culture over time. Over the past decades, this field has generated an important body of knowledge, using experimental, historical, and computational methods. While computational models have been very successful at generating testable hypotheses about the effects of several factors, such as population structure or transmission biases, some phenomena have so far been more complex to capture using agent-based and formal models. This is in particular the case for the effect of the transformations of social information induced by evolved cognitive mechanisms. We here propose that leveraging the capacity of Large Language Models (LLMs) to mimic human behavior may be fruitful to address this gap. On top of being an useful approximation of human cultural dynamics, multi-agents models featuring generative agents are also important to study for their own sake. Indeed, as artificial agents are bound to participate more and more to the evolution of culture, it is crucial to better understand the dynamics of machine-generated cultural evolution. We here present a framework for simulating cultural evolution in populations of LLMs, allowing the manipulation of variables known to be important in cultural evolution, such as network structure, personality, and the way social information is aggregated and transformed. The software we developed for conducting these simulations is open-source and features an intuitive user-interface, which we hope will help to build bridges between the fields of cultural evolution and generative artificial intelligence.

Existing studies on fairness are largely Western-focused, making them inadequate for culturally diverse countries such as India. To address this gap, we introduce INDIC-BIAS, a comprehensive India-centric benchmark designed to evaluate fairness of LLMs across 85 identity groups encompassing diverse castes, religions, regions, and tribes. We first consult domain experts to curate over 1,800 socio-cultural topics spanning behaviors and situations, where biases and stereotypes are likely to emerge. Grounded in these topics, we generate and manually validate 20,000 real-world scenario templates to probe LLMs for fairness. We structure these templates into three evaluation tasks: plausibility, judgment, and generation. Our evaluation of 14 popular LLMs on these tasks reveals strong negative biases against marginalized identities, with models frequently reinforcing common stereotypes. Additionally, we find that models struggle to mitigate bias even when explicitly asked to rationalize their decision. Our evaluation provides evidence of both allocative and representational harms that current LLMs could cause towards Indian identities, calling for a more cautious usage in practical applications. We release INDIC-BIAS as an open-source benchmark to advance research on benchmarking and mitigating biases and stereotypes in the Indian context.

Language representations are efficient tools used across NLP applications, but they are strife with encoded societal biases. These biases are studied extensively, but with a primary focus on English language representations and biases common in the context of Western society. In this work, we investigate biases present in Hindi language representations with focuses on caste and religion-associated biases. We demonstrate how biases are unique to specific language representations based on the history and culture of the region they are widely spoken in, and how the same societal bias (such as binary gender-associated biases) is encoded by different words and text spans across languages. The discoveries of our work highlight the necessity of culture awareness and linguistic artifacts when modeling language representations, in order to better understand the encoded biases.

Pre-trained multilingual language models (PMLMs) are commonly used when dealing with data from multiple languages and cross-lingual transfer. However, PMLMs are trained on varying amounts of data for each language. In practice this means their performance is often much better on English than many other languages. We explore to what extent this also applies to moral norms. Do the models capture moral norms from English and impose them on other languages? Do the models exhibit random and thus potentially harmful beliefs in certain languages? Both these issues could negatively impact cross-lingual transfer and potentially lead to harmful outcomes. In this paper, we (1) apply the MoralDirection framework to multilingual models, comparing results in German, Czech, Arabic, Mandarin Chinese, and English, (2) analyse model behaviour on filtered parallel subtitles corpora, and (3) apply the models to a Moral Foundations Questionnaire, comparing with human responses from different countries. Our experiments demonstrate that, indeed, PMLMs encode differing moral biases, but these do not necessarily correspond to cultural differences or commonalities in human opinions.

Large Language Models (LLMs) are becoming increasingly capable across global languages. However, the ability to communicate across languages does not necessarily translate to appropriate cultural representations. A key concern is US-centric bias, where LLMs reflect US rather than local cultural values. We propose a novel methodology that compares LLM-generated response distributions against population-level opinion data from the World Value Survey across four languages (Danish, Dutch, English, and Portuguese). Using a rigorous linear mixed-effects regression framework, we compare two families of models: Google's Gemma models (2B--27B parameters) and successive iterations of OpenAI's turbo-series. Across the families of models, we find no consistent relationships between language capabilities and cultural alignment. While the Gemma models have a positive correlation between language capability and cultural alignment across languages, the OpenAI models do not. Importantly, we find that self-consistency is a stronger predictor of multicultural alignment than multilingual capabilities. Our results demonstrate that achieving meaningful cultural alignment requires dedicated effort beyond improving general language capabilities.

Books, while often rich in cultural insights, can also mirror societal biases of their eras - biases that Large Language Models (LLMs) may learn and perpetuate during training. We introduce a novel method to trace and quantify these biases using fine-tuned LLMs. We develop BookPAGE, a corpus comprising 593 fictional books across seven decades (1950-2019), to track bias evolution. By fine-tuning LLMs on books from each decade and using targeted prompts, we examine shifts in biases related to gender, sexual orientation, race, and religion. Our findings indicate that LLMs trained on decade-specific books manifest biases reflective of their times, with both gradual trends and notable shifts. For example, model responses showed a progressive increase in the portrayal of women in leadership roles (from 8% to 22%) from the 1950s to 2010s, with a significant uptick in the 1990s (from 4% to 12%), possibly aligning with third-wave feminism. Same-sex relationship references increased markedly from the 1980s to 2000s (from 0% to 10%), mirroring growing LGBTQ+ visibility. Concerningly, negative portrayals of Islam rose sharply in the 2000s (26% to 38%), likely reflecting post-9/11 sentiments. Importantly, we demonstrate that these biases stem mainly from the books' content and not the models' architecture or initial training. Our study offers a new perspective on societal bias trends by bridging AI, literary studies, and social science research.

Deep generative models produce data according to a learned representation, e.g. diffusion models, through a process of approximation computing possible samples. Approximation can be understood as reconstruction and the large datasets used to train models as sets of records in which we represent the physical world with some data structure (photographs, audio recordings, manuscripts). During the process of reconstruction, e.g., image frames develop each timestep towards a textual input description. While moving forward in time, frame sets are shaped according to learned bias and their production, we argue here, can be considered as going back in time; not by inspiration on the backward diffusion process but acknowledging culture is specifically marked in the records. Futures of generative modelling, namely in film and audiovisual arts, can benefit by dealing with diffusion systems as a process to compute the future by inevitably being tied to the past, if acknowledging the records as to capture fields of view at a specific time, and to correlate with our own finite memory ideals. Models generating new data distributions can target video production as signal processors and by developing sequences through timelines we ourselves also go back to decade-old algorithmic and multi-track methodologies revealing the actual predictive failure of contemporary approaches to synthesis in moving image, both as relevant to composition and not explanatory.

Although commonsense reasoning is greatly shaped by cultural and geographical factors, previous studies on language models have predominantly centered on English cultures, potentially resulting in an Anglocentric bias. In this paper, we introduce IndoCulture, aimed at understanding the influence of geographical factors on language model reasoning ability, with a specific emphasis on the diverse cultures found within eleven Indonesian provinces. In contrast to prior works that relied on templates (Yin et al., 2022) and online scrapping (Fung et al., 2024), we created IndoCulture by asking local people to manually develop the context and plausible options based on predefined topics. Evaluations of 23 language models reveal several insights: (1) even the best open-source model struggles with an accuracy of 53.2%, (2) models often provide more accurate predictions for specific provinces, such as Bali and West Java, and (3) the inclusion of location contexts enhances performance, especially in larger models like GPT-4, emphasizing the significance of geographical context in commonsense reasoning.

Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper, we construct CultureVerse, a large-scale multimodal benchmark covering 19, 682 cultural concepts, 188 countries/regions, 15 cultural concepts, and 3 question types, with the aim of characterizing and improving VLMs' multicultural understanding capabilities. Then, we propose CultureVLM, a series of VLMs fine-tuned on our dataset to achieve significant performance improvement in cultural understanding. Our evaluation of 16 models reveals significant disparities, with a stronger performance in Western concepts and weaker results in African and Asian contexts. Fine-tuning on our CultureVerse enhances cultural perception, demonstrating cross-cultural, cross-continent, and cross-dataset generalization without sacrificing performance on models' general VLM benchmarks. We further present insights on cultural generalization and forgetting. We hope that this work could lay the foundation for more equitable and culturally aware multimodal AI systems.

Despite the rapid development of large language models (LLMs) for the Korean language, there remains an obvious lack of benchmark datasets that test the requisite Korean cultural and linguistic knowledge. Because many existing Korean benchmark datasets are derived from the English counterparts through translation, they often overlook the different cultural contexts. For the few benchmark datasets that are sourced from Korean data capturing cultural knowledge, only narrow tasks such as bias and hate speech detection are offered. To address this gap, we introduce a benchmark of Cultural and Linguistic Intelligence in Korean (CLIcK), a dataset comprising 1,995 QA pairs. CLIcK sources its data from official Korean exams and textbooks, partitioning the questions into eleven categories under the two main categories of language and culture. For each instance in CLIcK, we provide fine-grained annotation of which cultural and linguistic knowledge is required to answer the question correctly. Using CLIcK, we test 13 language models to assess their performance. Our evaluation uncovers insights into their performances across the categories, as well as the diverse factors affecting their comprehension. CLIcK offers the first large-scale comprehensive Korean-centric analysis of LLMs' proficiency in Korean culture and language.

As Vision-Language Models (VLMs) achieve widespread deployment across diverse cultural contexts, ensuring their cultural competence becomes critical for responsible AI systems. While prior work has evaluated cultural awareness in text-only models and VLM object recognition tasks, no research has systematically assessed how VLMs adapt outputs when cultural identity cues are embedded in both textual prompts and visual inputs during generative tasks. We present the first comprehensive evaluation of VLM cultural competence through multimodal story generation, developing a novel multimodal framework that perturbs cultural identity and evaluates 5 contemporary VLMs on a downstream task: story generation. Our analysis reveals significant cultural adaptation capabilities, with rich culturally-specific vocabulary spanning names, familial terms, and geographic markers. However, we uncover concerning limitations: cultural competence varies dramatically across architectures, some models exhibit inverse cultural alignment, and automated metrics show architectural bias contradicting human assessments. Cross-modal evaluation shows that culturally distinct outputs are indeed detectable through visual-semantic similarity (28.7% within-nationality vs. 0.2% cross-nationality recall), yet visual-cultural understanding remains limited. In essence, we establish the promise and challenges of cultural competence in multimodal AI. We publicly release our codebase and data: https://github.com/ArkaMukherjee0/mmCultural

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

Detecting media bias is crucial, specifically in the South Asian region. Despite this, annotated datasets and computational studies for Bangla political bias research remain scarce. Crucially because, political stance detection in Bangla news requires understanding of linguistic cues, cultural context, subtle biases, rhetorical strategies, code-switching, implicit sentiment, and socio-political background. To address this, we introduce the first benchmark dataset of 200 politically significant and highly debated Bangla news articles, labeled for government-leaning, government-critique, and neutral stances, alongside diagnostic analyses for evaluating large language models (LLMs). Our comprehensive evaluation of 28 proprietary and open-source LLMs shows strong performance in detecting government-critique content (F1 up to 0.83) but substantial difficulty with neutral articles (F1 as low as 0.00). Models also tend to over-predict government-leaning stances, often misinterpreting ambiguous narratives. This dataset and its associated diagnostics provide a foundation for advancing stance detection in Bangla media research and offer insights for improving LLM performance in low-resource languages.

Large language models (LLMs) are widely used in various tasks and applications. However, despite their wide capabilities, they are shown to lack cultural alignment ryan-etal-2024-unintended, alkhamissi-etal-2024-investigating and produce biased generations naous-etal-2024-beer due to a lack of cultural knowledge and competence. Evaluation of LLMs for cultural awareness and alignment is particularly challenging due to the lack of proper evaluation metrics and unavailability of culturally grounded datasets representing the vast complexity of cultures at the regional and sub-regional levels. Existing datasets for culture specific items (CSIs) focus primarily on concepts at the regional level and may contain false positives. To address this issue, we introduce a novel CSI dataset for Indian culture, belonging to 17 cultural facets. The dataset comprises sim8k cultural concepts from 36 sub-regions. To measure the cultural competence of LLMs on a cultural text adaptation task, we evaluate the adaptations using the CSIs created, LLM as Judge, and human evaluations from diverse socio-demographic region. Furthermore, we perform quantitative analysis demonstrating selective sub-regional coverage and surface-level adaptations across all considered LLMs. Our dataset is available here: https://huggingface.co/datasets/nlip/DIWALI{https://huggingface.co/datasets/nlip/DIWALI}, project webpage\href{https://nlip-lab.github.io/nlip/publications/diwali/{https://nlip-lab.github.io/nlip/publications/diwali/}}, and our codebase with model outputs can be found here: https://github.com/pramitsahoo/culture-evaluation{https://github.com/pramitsahoo/culture-evaluation}.

Large Language Models (LLMs) have shown significant progress in Open-domain question answering (ODQA), yet most evaluations focus on English and assume locale-invariant answers across languages. This assumption neglects the cultural and regional variations that affect question understanding and answer, leading to biased evaluation in multilingual benchmarks. To address these limitations, we introduce XLQA, a novel benchmark explicitly designed for locale-sensitive multilingual ODQA. XLQA contains 3,000 English seed questions expanded to eight languages, with careful filtering for semantic consistency and human-verified annotations distinguishing locale-invariant and locale-sensitive cases. Our evaluation of five state-of-the-art multilingual LLMs reveals notable failures on locale-sensitive questions, exposing gaps between English and other languages due to a lack of locale-grounding knowledge. We provide a systematic framework and scalable methodology for assessing multilingual QA under diverse cultural contexts, offering a critical resource to advance the real-world applicability of multilingual ODQA systems. Our findings suggest that disparities in training data distribution contribute to differences in both linguistic competence and locale-awareness across models.

Language models can generate harmful and biased outputs and exhibit undesirable behavior according to a given cultural context. We propose a Process for Adapting Language Models to Society (PALMS) with Values-Targeted Datasets, an iterative process to significantly change model behavior by crafting and fine-tuning on a dataset that reflects a predetermined set of target values. We evaluate our process using three metrics: quantitative metrics with human evaluations that score output adherence to a target value, toxicity scoring on outputs; and qualitative metrics analyzing the most common word associated with a given social category. Through each iteration, we add additional training dataset examples based on observed shortcomings from evaluations. PALMS performs significantly better on all metrics compared to baseline and control models for a broad range of GPT-3 language model sizes without compromising capability integrity. We find that the effectiveness of PALMS increases with model size. We show that significantly adjusting language model behavior is feasible with a small, hand-curated dataset.

As recent multi-modality large language models (MLLMs) have shown formidable proficiency on various complex tasks, there has been increasing attention on debating whether these models could eventually mirror human intelligence. However, existing benchmarks mainly focus on evaluating solely on task performance, such as the accuracy of identifying the attribute of an object. Combining well-developed cognitive science to understand the intelligence of MLLMs beyond superficial achievements remains largely unexplored. To this end, we introduce the first cognitive-driven multi-lingual and multi-modal benchmark to evaluate the general intelligence ability of MLLMs, dubbed M3GIA. Specifically, we identify five key cognitive factors based on the well-recognized Cattell-Horn-Carrol (CHC) model of intelligence and propose a novel evaluation metric. In addition, since most MLLMs are trained to perform in different languages, a natural question arises: is language a key factor influencing the cognitive ability of MLLMs? As such, we go beyond English to encompass other languages based on their popularity, including Chinese, French, Spanish, Portuguese and Korean, to construct our M3GIA. We make sure all the data relevant to the cultural backgrounds are collected from their native context to avoid English-centric bias. We collected a significant corpus of data from human participants, revealing that the most advanced MLLM reaches the lower boundary of human intelligence in English. Yet, there remains a pronounced disparity in the other five languages assessed. We also reveals an interesting winner takes all phenomenon that are aligned with the discovery in cognitive studies. Our benchmark will be open-sourced, with the aspiration of facilitating the enhancement of cognitive capabilities in MLLMs.

Generative AI systems across modalities, ranging from text (including code), image, audio, and video, have broad social impacts, but there is no official standard for means of evaluating those impacts or for which impacts should be evaluated. In this paper, we present a guide that moves toward a standard approach in evaluating a base generative AI system for any modality in two overarching categories: what can be evaluated in a base system independent of context and what can be evaluated in a societal context. Importantly, this refers to base systems that have no predetermined application or deployment context, including a model itself, as well as system components, such as training data. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to listed generative modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what can be evaluated in a broader societal context, each with its own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm.

Instruction tuning has emerged as a prominent methodology for teaching Large Language Models (LLMs) to follow instructions. However, current instruction datasets predominantly cater to English or are derived from English-dominated LLMs, resulting in inherent biases toward Western culture. This bias significantly impacts the linguistic structures of non-English languages such as Arabic, which has a distinct grammar reflective of the diverse cultures across the Arab region. This paper addresses this limitation by introducing CIDAR: https://hf.co/datasets/arbml/CIDAR, the first open Arabic instruction-tuning dataset culturally-aligned by human reviewers. CIDAR contains 10,000 instruction and output pairs that represent the Arab region. We discuss the cultural relevance of CIDAR via the analysis and comparison to other models fine-tuned on other datasets. Our experiments show that CIDAR can help enrich research efforts in aligning LLMs with the Arabic culture. All the code is available at https://github.com/ARBML/CIDAR.

The paper proposes a framework that combines behavioral and computational experiments employing fictional prompts as a novel tool for investigating cultural artifacts and social biases in storytelling both by humans and generative AI. The study analyzes 250 stories authored by crowdworkers in June 2019 and 80 stories generated by GPT-3.5 and GPT-4 in March 2023 by merging methods from narratology and inferential statistics. Both crowdworkers and large language models responded to identical prompts about creating and falling in love with an artificial human. The proposed experimental paradigm allows a direct comparison between human and LLM-generated storytelling. Responses to the Pygmalionesque prompts confirm the pervasive presence of the Pygmalion myth in the collective imaginary of both humans and large language models. All solicited narratives present a scientific or technological pursuit. The analysis reveals that narratives from GPT-3.5 and particularly GPT-4 are more more progressive in terms of gender roles and sexuality than those written by humans. While AI narratives can occasionally provide innovative plot twists, they offer less imaginative scenarios and rhetoric than human-authored texts. The proposed framework argues that fiction can be used as a window into human and AI-based collective imaginary and social dimensions.

Rapid advancement of diffusion models has catalyzed remarkable progress in the field of image generation. However, prevalent models such as Flux, SD3.5 and Midjourney, still grapple with issues like model bias, limited text rendering capabilities, and insufficient understanding of Chinese cultural nuances. To address these limitations, we present Seedream 2.0, a native Chinese-English bilingual image generation foundation model that excels across diverse dimensions, which adeptly manages text prompt in both Chinese and English, supporting bilingual image generation and text rendering. We develop a powerful data system that facilitates knowledge integration, and a caption system that balances the accuracy and richness for image description. Particularly, Seedream is integrated with a self-developed bilingual large language model as a text encoder, allowing it to learn native knowledge directly from massive data. This enable it to generate high-fidelity images with accurate cultural nuances and aesthetic expressions described in either Chinese or English. Beside, Glyph-Aligned ByT5 is applied for flexible character-level text rendering, while a Scaled ROPE generalizes well to untrained resolutions. Multi-phase post-training optimizations, including SFT and RLHF iterations, further improve the overall capability. Through extensive experimentation, we demonstrate that Seedream 2.0 achieves state-of-the-art performance across multiple aspects, including prompt-following, aesthetics, text rendering, and structural correctness. Furthermore, Seedream 2.0 has been optimized through multiple RLHF iterations to closely align its output with human preferences, as revealed by its outstanding ELO score. In addition, it can be readily adapted to an instruction-based image editing model, such as SeedEdit, with strong editing capability that balances instruction-following and image consistency.

AI systems for high quality music generation typically rely on extremely large musical datasets to train the AI models. This creates barriers to generating music beyond the genres represented in dominant datasets such as Western Classical music or pop music. We undertook a 4 month international research project summarised in this paper to explore the eXplainable AI (XAI) challenges and opportunities associated with reducing barriers to using marginalised genres of music with AI models. XAI opportunities identified included topics of improving transparency and control of AI models, explaining the ethics and bias of AI models, fine tuning large models with small datasets to reduce bias, and explaining style-transfer opportunities with AI models. Participants in the research emphasised that whilst it is hard to work with small datasets such as marginalised music and AI, such approaches strengthen cultural representation of underrepresented cultures and contribute to addressing issues of bias of deep learning models. We are now building on this project to bring together a global International Responsible AI Music community and invite people to join our network.

Understanding people's preferences is crucial for urban planning, yet current approaches often combine responses from multi-cultural populations, obscuring demographic differences and risking amplifying biases. We conducted a large-scale urban visual perception survey of streetscapes worldwide using street view imagery, examining how demographics -- including gender, age, income, education, race and ethnicity, and, for the first time, personality traits -- shape perceptions among 1,000 participants with balanced demographics from five countries and 45 nationalities. This dataset, Street Perception Evaluation Considering Socioeconomics (SPECS), reveals demographic- and personality-based differences across six traditional indicators (safe, lively, wealthy, beautiful, boring, depressing) and four new ones (live nearby, walk, cycle, green). Location-based sentiments further shape these preferences. Machine learning models trained on existing global datasets tend to overestimate positive indicators and underestimate negative ones compared to human responses, underscoring the need for local context. Our study aspires to rectify the myopic treatment of street perception, which rarely considers demographics or personality traits.

Despite progress in Arabic large language models, such as Jais and AceGPT, their evaluation on commonsense reasoning has largely relied on machine-translated datasets, which lack cultural depth and may introduce Anglocentric biases. Commonsense reasoning is shaped by geographical and cultural contexts, and existing English datasets fail to capture the diversity of the Arab world. To address this, we introduce \datasetname, a commonsense reasoning dataset in Modern Standard Arabic (MSA), covering cultures of 13 countries across the Gulf, Levant, North Africa, and the Nile Valley. The dataset was built from scratch by engaging native speakers to write and validate culturally relevant questions for their respective countries. \datasetname spans 12 daily life domains with 54 fine-grained subtopics, reflecting various aspects of social norms, traditions, and everyday experiences. Zero-shot evaluations show that open-weight language models with up to 32B parameters struggle to comprehend diverse Arab cultures, with performance varying across regions. These findings highlight the need for more culturally aware models and datasets tailored to the Arabic-speaking world.

The rapid evolution of large language models (LLMs) and their capacity to simulate human cognition and behavior has given rise to LLM-based frameworks and tools that are evaluated and applied based on their ability to perform tasks traditionally performed by humans, namely those involving cognition, decision-making, and social interaction. This survey provides a comprehensive examination of such human-centric LLM capabilities, focusing on their performance in both individual tasks (where an LLM acts as a stand-in for a single human) and collective tasks (where multiple LLMs coordinate to mimic group dynamics). We first evaluate LLM competencies across key areas including reasoning, perception, and social cognition, comparing their abilities to human-like skills. Then, we explore real-world applications of LLMs in human-centric domains such as behavioral science, political science, and sociology, assessing their effectiveness in replicating human behaviors and interactions. Finally, we identify challenges and future research directions, such as improving LLM adaptability, emotional intelligence, and cultural sensitivity, while addressing inherent biases and enhancing frameworks for human-AI collaboration. This survey aims to provide a foundational understanding of LLMs from a human-centric perspective, offering insights into their current capabilities and potential for future development.

Cross-lingual transfer is important for developing high-quality chatbots in multiple languages due to the strongly imbalanced distribution of language resources. A typical approach is to leverage off-the-shelf machine translation (MT) systems to utilize either the training corpus or developed models from high-resource languages. In this work, we investigate whether it is helpful to utilize MT at all in this task. To do so, we simulate a low-resource scenario assuming access to limited Chinese dialog data in the movie domain and large amounts of English dialog data from multiple domains. Experiments show that leveraging English dialog corpora can indeed improve the naturalness, relevance and cross-domain transferability in Chinese. However, directly using English dialog corpora in its original form, surprisingly, is better than using its translated version. As the topics and wording habits in daily conversations are strongly culture-dependent, MT can reinforce the bias from high-resource languages, yielding unnatural generations in the target language. Considering the cost of translating large amounts of text and the strong effects of the translation quality, we suggest future research should rather focus on utilizing the original English data for cross-lingual transfer in dialog generation. We perform extensive human evaluations and ablation studies. The analysis results, together with the collected dataset, are presented to draw attention towards this area and benefit future research.

As large language models (LLMs) are increasingly applied to various NLP tasks, their inherent biases are gradually disclosed. Therefore, measuring biases in LLMs is crucial to mitigate its ethical risks. However, most existing bias evaluation datasets focus on English and North American culture, and their bias categories are not fully applicable to other cultures. The datasets grounded in the Chinese language and culture are scarce. More importantly, these datasets usually only support single evaluation tasks and cannot evaluate the bias from multiple aspects in LLMs. To address these issues, we present a Multi-task Chinese Bias Evaluation Benchmark (McBE) that includes 4,077 bias evaluation instances, covering 12 single bias categories, 82 subcategories and introducing 5 evaluation tasks, providing extensive category coverage, content diversity, and measuring comprehensiveness. Additionally, we evaluate several popular LLMs from different series and with parameter sizes. In general, all these LLMs demonstrated varying degrees of bias. We conduct an in-depth analysis of results, offering novel insights into bias in LLMs.

As LLMs are increasingly deployed in global applications, the importance of cultural sensitivity becomes paramount, ensuring that users from diverse backgrounds feel respected and understood. Cultural harm can arise when these models fail to align with specific cultural norms, resulting in misrepresentations or violations of cultural values. This work addresses the challenges of ensuring cultural sensitivity in LLMs, especially in small-parameter models that often lack the extensive training data needed to capture global cultural nuances. We present two key contributions: (1) A cultural harm test dataset, created to assess model outputs across different cultural contexts through scenarios that expose potential cultural insensitivities, and (2) A culturally aligned preference dataset, aimed at restoring cultural sensitivity through fine-tuning based on feedback from diverse annotators. These datasets facilitate the evaluation and enhancement of LLMs, ensuring their ethical and safe deployment across different cultural landscapes. Our results show that integrating culturally aligned feedback leads to a marked improvement in model behavior, significantly reducing the likelihood of generating culturally insensitive or harmful content. Ultimately, this work paves the way for more inclusive and respectful AI systems, fostering a future where LLMs can safely and ethically navigate the complexities of diverse cultural landscapes.

Productive interactions between diverse users and language technologies require outputs from the latter to be culturally relevant and sensitive. Prior works have evaluated models' knowledge of cultural norms, values, and artifacts, without considering how this knowledge manifests in downstream applications. In this work, we focus on extrinsic evaluation of cultural competence in two text generation tasks, open-ended question answering and story generation. We quantitatively and qualitatively evaluate model outputs when an explicit cue of culture, specifically nationality, is perturbed in the prompts. Although we find that model outputs do vary when varying nationalities and feature culturally relevant words, we also find weak correlations between text similarity of outputs for different countries and the cultural values of these countries. Finally, we discuss important considerations in designing comprehensive evaluation of cultural competence in user-facing tasks.

LLMs are increasingly powerful and widely used to assist users in a variety of tasks. This use risks the introduction of LLM biases to consequential decisions such as job hiring, human performance evaluation, and criminal sentencing. Bias in NLP systems along the lines of gender and ethnicity has been widely studied, especially for specific stereotypes (e.g., Asians are good at math). In this paper, we investigate bias along less-studied but still consequential, dimensions, such as age and beauty, measuring subtler correlated decisions that LLMs make between social groups and unrelated positive and negative attributes. We ask whether LLMs hold wide-reaching biases of positive or negative sentiment for specific social groups similar to the ``what is beautiful is good'' bias found in people in experimental psychology. We introduce a template-generated dataset of sentence completion tasks that asks the model to select the most appropriate attribute to complete an evaluative statement about a person described as a member of a specific social group. We also reverse the completion task to select the social group based on an attribute. We report the correlations that we find for 4 cutting-edge LLMs. This dataset can be used as a benchmark to evaluate progress in more generalized biases and the templating technique can be used to expand the benchmark with minimal additional human annotation.

Although the cultural dimension has been one of the key aspects in evaluating Vision-Language Models (VLMs), their ability to remain stable across diverse cultural inputs remains largely untested, despite being crucial to support diversity and multicultural societies. Existing evaluations often rely on benchmarks featuring only a singular cultural concept per image, overlooking scenarios where multiple, potentially unrelated cultural cues coexist. To address this gap, we introduce ConfusedTourist, a novel cultural adversarial robustness suite designed to assess VLMs' stability against perturbed geographical cues. Our experiments reveal a critical vulnerability, where accuracy drops heavily under simple image-stacking perturbations and even worsens with its image-generation-based variant. Interpretability analyses further show that these failures stem from systematic attention shifts toward distracting cues, diverting the model from its intended focus. These findings highlight a critical challenge: visual cultural concept mixing can substantially impair even state-of-the-art VLMs, underscoring the urgent need for more culturally robust multimodal understanding.

Research on the 'cultural alignment' of Large Language Models (LLMs) has emerged in response to growing interest in understanding representation across diverse stakeholders. Current approaches to evaluating cultural alignment borrow social science methodologies but often overlook systematic robustness checks. Here, we identify and test three assumptions behind current evaluation methods: (1) Stability: that cultural alignment is a property of LLMs rather than an artifact of evaluation design, (2) Extrapolability: that alignment with one culture on a narrow set of issues predicts alignment with that culture on others, and (3) Steerability: that LLMs can be reliably prompted to represent specific cultural perspectives. Through experiments examining both explicit and implicit preferences of leading LLMs, we find a high level of instability across presentation formats, incoherence between evaluated versus held-out cultural dimensions, and erratic behavior under prompt steering. We show that these inconsistencies can cause the results of an evaluation to be very sensitive to minor variations in methodology. Finally, we demonstrate in a case study on evaluation design that narrow experiments and a selective assessment of evidence can be used to paint an incomplete picture of LLMs' cultural alignment properties. Overall, these results highlight significant limitations of current approaches for evaluating the cultural alignment of LLMs.

Despite the fact that popular text-to-image generation models cope well with international and general cultural queries, they have a significant knowledge gap regarding individual cultures. This is due to the content of existing large training datasets collected on the Internet, which are predominantly based on Western European or American popular culture. Meanwhile, the lack of cultural adaptation of the model can lead to incorrect results, a decrease in the generation quality, and the spread of stereotypes and offensive content. In an effort to address this issue, we examine the concept of cultural code and recognize the critical importance of its understanding by modern image generation models, an issue that has not been sufficiently addressed in the research community to date. We propose the methodology for collecting and processing the data necessary to form a dataset based on the cultural code, in particular the Russian one. We explore how the collected data affects the quality of generations in the national domain and analyze the effectiveness of our approach using the Kandinsky 3.1 text-to-image model. Human evaluation results demonstrate an increase in the level of awareness of Russian culture in the model.

Large Language Models (LLMs), now used daily by millions of users, can encode societal biases, exposing their users to representational harms. A large body of scholarship on LLM bias exists but it predominantly adopts a Western-centric frame and attends comparatively less to bias levels and potential harms in the Global South. In this paper, we quantify stereotypical bias in popular LLMs according to an Indian-centric frame and compare bias levels between the Indian and Western contexts. To do this, we develop a novel dataset which we call Indian-BhED (Indian Bias Evaluation Dataset), containing stereotypical and anti-stereotypical examples for caste and religion contexts. We find that the majority of LLMs tested are strongly biased towards stereotypes in the Indian context, especially as compared to the Western context. We finally investigate Instruction Prompting as a simple intervention to mitigate such bias and find that it significantly reduces both stereotypical and anti-stereotypical biases in the majority of cases for GPT-3.5. The findings of this work highlight the need for including more diverse voices when evaluating LLMs.

Dialects represent a significant component of human culture and are found across all regions of the world. In Germany, more than 40% of the population speaks a regional dialect (Adler and Hansen, 2022). However, despite cultural importance, individuals speaking dialects often face negative societal stereotypes. We examine whether such stereotypes are mirrored by large language models (LLMs). We draw on the sociolinguistic literature on dialect perception to analyze traits commonly associated with dialect speakers. Based on these traits, we assess the dialect naming bias and dialect usage bias expressed by LLMs in two tasks: an association task and a decision task. To assess a model's dialect usage bias, we construct a novel evaluation corpus that pairs sentences from seven regional German dialects (e.g., Alemannic and Bavarian) with their standard German counterparts. We find that: (1) in the association task, all evaluated LLMs exhibit significant dialect naming and dialect usage bias against German dialect speakers, reflected in negative adjective associations; (2) all models reproduce these dialect naming and dialect usage biases in their decision making; and (3) contrary to prior work showing minimal bias with explicit demographic mentions, we find that explicitly labeling linguistic demographics--German dialect speakers--amplifies bias more than implicit cues like dialect usage.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

The rapid adoption of text-to-image diffusion models in society underscores an urgent need to address their biases. Without interventions, these biases could propagate a skewed worldview and restrict opportunities for minority groups. In this work, we frame fairness as a distributional alignment problem. Our solution consists of two main technical contributions: (1) a distributional alignment loss that steers specific characteristics of the generated images towards a user-defined target distribution, and (2) adjusted direct finetuning of diffusion model's sampling process (adjusted DFT), which leverages an adjusted gradient to directly optimize losses defined on the generated images. Empirically, our method markedly reduces gender, racial, and their intersectional biases for occupational prompts. Gender bias is significantly reduced even when finetuning just five soft tokens. Crucially, our method supports diverse perspectives of fairness beyond absolute equality, which is demonstrated by controlling age to a 75% young and 25% old distribution while simultaneously debiasing gender and race. Finally, our method is scalable: it can debias multiple concepts at once by simply including these prompts in the finetuning data. We share code and various fair diffusion model adaptors at https://sail-sg.github.io/finetune-fair-diffusion/.

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

Bias in textual data can lead to skewed interpretations and outcomes when the data is used. These biases could perpetuate stereotypes, discrimination, or other forms of unfair treatment. An algorithm trained on biased data may end up making decisions that disproportionately impact a certain group of people. Therefore, it is crucial to detect and remove these biases to ensure the fair and ethical use of data. To this end, we develop a comprehensive and robust framework NBIAS that consists of four main layers: data, corpus construction, model development and an evaluation layer. The dataset is constructed by collecting diverse data from various domains, including social media, healthcare, and job hiring portals. As such, we applied a transformer-based token classification model that is able to identify bias words/ phrases through a unique named entity BIAS. In the evaluation procedure, we incorporate a blend of quantitative and qualitative measures to gauge the effectiveness of our models. We achieve accuracy improvements ranging from 1% to 8% compared to baselines. We are also able to generate a robust understanding of the model functioning. The proposed approach is applicable to a variety of biases and contributes to the fair and ethical use of textual data.

Diffusion models have demonstrated impressive capabilities in synthesizing diverse content. However, despite their high-quality outputs, these models often perpetuate social biases, including those related to gender and race. These biases can potentially contribute to harmful real-world consequences, reinforcing stereotypes and exacerbating inequalities in various social contexts. While existing research on diffusion bias mitigation has predominantly focused on guiding content generation, it often neglects the intrinsic mechanisms within diffusion models that causally drive biased outputs. In this paper, we investigate the internal processes of diffusion models, identifying specific decision-making mechanisms, termed bias features, embedded within the model architecture. By directly manipulating these features, our method precisely isolates and adjusts the elements responsible for bias generation, permitting granular control over the bias levels in the generated content. Through experiments on both unconditional and conditional diffusion models across various social bias attributes, we demonstrate our method's efficacy in managing generation distribution while preserving image quality. We also dissect the discovered model mechanism, revealing different intrinsic features controlling fine-grained aspects of generation, boosting further research on mechanistic interpretability of diffusion models.

Large language models (LLMs) learn not only natural text generation abilities but also social biases against different demographic groups from real-world data. This poses a critical risk when deploying LLM-based applications. Existing research and resources are not readily applicable in South Korea due to the differences in language and culture, both of which significantly affect the biases and targeted demographic groups. This limitation requires localized social bias datasets to ensure the safe and effective deployment of LLMs. To this end, we present KO SB I, a new social bias dataset of 34k pairs of contexts and sentences in Korean covering 72 demographic groups in 15 categories. We find that through filtering-based moderation, social biases in generated content can be reduced by 16.47%p on average for HyperCLOVA (30B and 82B), and GPT-3.

A stereotype is an over-generalized belief about a particular group of people, e.g., Asians are good at math or Asians are bad drivers. Such beliefs (biases) are known to hurt target groups. Since pretrained language models are trained on large real world data, they are known to capture stereotypical biases. In order to assess the adverse effects of these models, it is important to quantify the bias captured in them. Existing literature on quantifying bias evaluates pretrained language models on a small set of artificially constructed bias-assessing sentences. We present StereoSet, a large-scale natural dataset in English to measure stereotypical biases in four domains: gender, profession, race, and religion. We evaluate popular models like BERT, GPT-2, RoBERTa, and XLNet on our dataset and show that these models exhibit strong stereotypical biases. We also present a leaderboard with a hidden test set to track the bias of future language models at https://stereoset.mit.edu

The increasing ubiquity of text-to-image (T2I) models as tools for visual content generation raises concerns about their ability to accurately represent diverse cultural contexts. In this work, we present the first study to systematically quantify the alignment of T2I models and evaluation metrics with respect to both explicit as well as implicit cultural expectations. To this end, we introduce CulturalFrames, a novel benchmark designed for rigorous human evaluation of cultural representation in visual generations. Spanning 10 countries and 5 socio-cultural domains, CulturalFrames comprises 983 prompts, 3637 corresponding images generated by 4 state-of-the-art T2I models, and over 10k detailed human annotations. We find that T2I models not only fail to meet the more challenging implicit expectations but also the less challenging explicit expectations. Across models and countries, cultural expectations are missed an average of 44% of the time. Among these failures, explicit expectations are missed at a surprisingly high average rate of 68%, while implicit expectation failures are also significant, averaging 49%. Furthermore, we demonstrate that existing T2I evaluation metrics correlate poorly with human judgments of cultural alignment, irrespective of their internal reasoning. Collectively, our findings expose critical gaps, providing actionable directions for developing more culturally informed T2I models and evaluation methodologies.

Content moderation is a global challenge, yet major tech platforms prioritize high-resource languages, leaving low-resource languages with scarce native moderators. Since effective moderation depends on understanding contextual cues, this imbalance increases the risk of improper moderation due to non-native moderators' limited cultural understanding. Through a user study, we identify that non-native moderators struggle with interpreting culturally-specific knowledge, sentiment, and internet culture in the hate speech moderation. To assist them, we present LLM-C3MOD, a human-LLM collaborative pipeline with three steps: (1) RAG-enhanced cultural context annotations; (2) initial LLM-based moderation; and (3) targeted human moderation for cases lacking LLM consensus. Evaluated on a Korean hate speech dataset with Indonesian and German participants, our system achieves 78% accuracy (surpassing GPT-4o's 71% baseline), while reducing human workload by 83.6%. Notably, human moderators excel at nuanced contents where LLMs struggle. Our findings suggest that non-native moderators, when properly supported by LLMs, can effectively contribute to cross-cultural hate speech moderation.

This paper evaluates geopolitical biases in LLMs with respect to various countries though an analysis of their interpretation of historical events with conflicting national perspectives (USA, UK, USSR, and China). We introduce a novel dataset with neutral event descriptions and contrasting viewpoints from different countries. Our findings show significant geopolitical biases, with models favoring specific national narratives. Additionally, simple debiasing prompts had a limited effect in reducing these biases. Experiments with manipulated participant labels reveal models' sensitivity to attribution, sometimes amplifying biases or recognizing inconsistencies, especially with swapped labels. This work highlights national narrative biases in LLMs, challenges the effectiveness of simple debiasing methods, and offers a framework and dataset for future geopolitical bias research.

Recent advancements in instruction fine-tuning, alignment methods such as reinforcement learning from human feedback (RLHF), and optimization techniques like direct preference optimization (DPO) have significantly enhanced the adaptability of large language models (LLMs) to user preferences. However, despite these innovations, many LLMs continue to exhibit biases toward Western, Anglo-centric, or American cultures, with performance on English data consistently surpassing that of other languages. This reveals a persistent cultural gap in LLMs, which complicates their ability to accurately process culturally rich and diverse figurative language such as proverbs. To address this, we introduce Jawaher, a benchmark designed to assess LLMs' capacity to comprehend and interpret Arabic proverbs. Jawaher includes proverbs from various Arabic dialects, along with idiomatic translations and explanations. Through extensive evaluations of both open- and closed-source models, we find that while LLMs can generate idiomatically accurate translations, they struggle with producing culturally nuanced and contextually relevant explanations. These findings highlight the need for ongoing model refinement and dataset expansion to bridge the cultural gap in figurative language processing.

Large language models (LLMs) may not equitably represent diverse global perspectives on societal issues. In this paper, we develop a quantitative framework to evaluate whose opinions model-generated responses are more similar to. We first build a dataset, GlobalOpinionQA, comprised of questions and answers from cross-national surveys designed to capture diverse opinions on global issues across different countries. Next, we define a metric that quantifies the similarity between LLM-generated survey responses and human responses, conditioned on country. With our framework, we run three experiments on an LLM trained to be helpful, honest, and harmless with Constitutional AI. By default, LLM responses tend to be more similar to the opinions of certain populations, such as those from the USA, and some European and South American countries, highlighting the potential for biases. When we prompt the model to consider a particular country's perspective, responses shift to be more similar to the opinions of the prompted populations, but can reflect harmful cultural stereotypes. When we translate GlobalOpinionQA questions to a target language, the model's responses do not necessarily become the most similar to the opinions of speakers of those languages. We release our dataset for others to use and build on. Our data is at https://huggingface.co/datasets/Anthropic/llm_global_opinions. We also provide an interactive visualization at https://llmglobalvalues.anthropic.com.

Evaluating social biases in language models (LMs) is crucial for ensuring fairness and minimizing the reinforcement of harmful stereotypes in AI systems. Existing benchmarks, such as the Bias Benchmark for Question Answering (BBQ), primarily focus on Western contexts, limiting their applicability to the Indian context. To address this gap, we introduce BharatBBQ, a culturally adapted benchmark designed to assess biases in Hindi, English, Marathi, Bengali, Tamil, Telugu, Odia, and Assamese. BharatBBQ covers 13 social categories, including 3 intersectional groups, reflecting prevalent biases in the Indian sociocultural landscape. Our dataset contains 49,108 examples in one language that are expanded using translation and verification to 392,864 examples in eight different languages. We evaluate five multilingual LM families across zero and few-shot settings, analyzing their bias and stereotypical bias scores. Our findings highlight persistent biases across languages and social categories and often amplified biases in Indian languages compared to English, demonstrating the necessity of linguistically and culturally grounded benchmarks for bias evaluation.

Recommendation systems (RS) aim to provide personalized content, but they face a challenge in unbiased learning due to selection bias, where users only interact with items they prefer. This bias leads to a distorted representation of user preferences, which hinders the accuracy and fairness of recommendations. To address the issue, various methods such as error imputation based, inverse propensity scoring, and doubly robust techniques have been developed. Despite the progress, from the structural causal model perspective, previous debiasing methods in RS assume the independence of the exogenous variables. In this paper, we release this assumption and propose a learning algorithm based on likelihood maximization to learn a prediction model. We first discuss the correlation and difference between unmeasured confounding and our scenario, then we propose a unified method that effectively handles latent exogenous variables. Specifically, our method models the data generation process with latent exogenous variables under mild normality assumptions. We then develop a Monte Carlo algorithm to numerically estimate the likelihood function. Extensive experiments on synthetic datasets and three real-world datasets demonstrate the effectiveness of our proposed method. The code is at https://github.com/WallaceSUI/kdd25-background-variable.

Large Language Models (LLMs) have significantly advanced various fields, particularly coding, mathematical reasoning, and logical problem solving. However, a critical question remains: Do these mathematical reasoning abilities persist when LLMs are presented with culturally adapted math problems? Specifically, how do LLMs perform when faced with math problems embedded in cultural contexts that have no significant representation in main stream web-scale AI training data? To explore this, we generated six synthetic cultural datasets from GSM8K, a widely used benchmark for assessing LLMs' mathematical reasoning skills. While preserving the mathematical logic and numerical values of the original GSM8K test set, we modify cultural elements such as personal names, food items, place names, etc. These culturally adapted datasets provide a more reliable framework for evaluating LLMs' mathematical reasoning under shifting cultural contexts. Our findings reveal that LLMs struggle with math problems when cultural references change, even though the underlying mathematical structure remains constant. Smaller models exhibit greater performance drops compared to larger models. Interestingly, our results also suggest that cultural familiarity can enhance mathematical reasoning. Even models with no explicit mathematical training but exposure to relevant cultural contexts sometimes outperform larger, mathematically proficient models on culturally embedded math problems. This study highlights the impact of cultural context on the mathematical reasoning abilities of LLMs, underscoring the need for more diverse and representative training data to improve robustness in real-world applications. The benchmark data sets and script for reproducing the results are available at https://github.com/akarim23131/Lost_in_Cultural_Translation

This study analyzed images generated by three popular generative artificial intelligence (AI) tools - Midjourney, Stable Diffusion, and DALLE 2 - representing various occupations to investigate potential bias in AI generators. Our analysis revealed two overarching areas of concern in these AI generators, including (1) systematic gender and racial biases, and (2) subtle biases in facial expressions and appearances. Firstly, we found that all three AI generators exhibited bias against women and African Americans. Moreover, we found that the evident gender and racial biases uncovered in our analysis were even more pronounced than the status quo when compared to labor force statistics or Google images, intensifying the harmful biases we are actively striving to rectify in our society. Secondly, our study uncovered more nuanced prejudices in the portrayal of emotions and appearances. For example, women were depicted as younger with more smiles and happiness, while men were depicted as older with more neutral expressions and anger, posing a risk that generative AI models may unintentionally depict women as more submissive and less competent than men. Such nuanced biases, by their less overt nature, might be more problematic as they can permeate perceptions unconsciously and may be more difficult to rectify. Although the extent of bias varied depending on the model, the direction of bias remained consistent in both commercial and open-source AI generators. As these tools become commonplace, our study highlights the urgency to identify and mitigate various biases in generative AI, reinforcing the commitment to ensuring that AI technologies benefit all of humanity for a more inclusive future.

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

Large language models (LLMs) can pass explicit social bias tests but still harbor implicit biases, similar to humans who endorse egalitarian beliefs yet exhibit subtle biases. Measuring such implicit biases can be a challenge: as LLMs become increasingly proprietary, it may not be possible to access their embeddings and apply existing bias measures; furthermore, implicit biases are primarily a concern if they affect the actual decisions that these systems make. We address both challenges by introducing two new measures of bias: LLM Implicit Bias, a prompt-based method for revealing implicit bias; and LLM Decision Bias, a strategy to detect subtle discrimination in decision-making tasks. Both measures are based on psychological research: LLM Implicit Bias adapts the Implicit Association Test, widely used to study the automatic associations between concepts held in human minds; and LLM Decision Bias operationalizes psychological results indicating that relative evaluations between two candidates, not absolute evaluations assessing each independently, are more diagnostic of implicit biases. Using these measures, we found pervasive stereotype biases mirroring those in society in 8 value-aligned models across 4 social categories (race, gender, religion, health) in 21 stereotypes (such as race and criminality, race and weapons, gender and science, age and negativity). Our prompt-based LLM Implicit Bias measure correlates with existing language model embedding-based bias methods, but better predicts downstream behaviors measured by LLM Decision Bias. These new prompt-based measures draw from psychology's long history of research into measuring stereotype biases based on purely observable behavior; they expose nuanced biases in proprietary value-aligned LLMs that appear unbiased according to standard benchmarks.

Language serves as a powerful tool for the manifestation of societal belief systems. In doing so, it also perpetuates the prevalent biases in our society. Gender bias is one of the most pervasive biases in our society and is seen in online and offline discourses. With LLMs increasingly gaining human-like fluency in text generation, gaining a nuanced understanding of the biases these systems can generate is imperative. Prior work often treats gender bias as a binary classification task. However, acknowledging that bias must be perceived at a relative scale; we investigate the generation and consequent receptivity of manual annotators to bias of varying degrees. Specifically, we create the first dataset of GPT-generated English text with normative ratings of gender bias. Ratings were obtained using Best--Worst Scaling -- an efficient comparative annotation framework. Next, we systematically analyze the variation of themes of gender biases in the observed ranking and show that identity-attack is most closely related to gender bias. Finally, we show the performance of existing automated models trained on related concepts on our dataset.

Large Language Models (LLMs) are trained on extensive web corpora, which enable them to understand and generate human-like text. However, this training process also results in inherent biases within the models. These biases arise from web data's diverse and often uncurated nature, containing various stereotypes and prejudices. Previous works on debiasing models rely on benchmark datasets to measure their method's performance. However, these datasets suffer from several pitfalls due to the highly subjective understanding of bias, highlighting a critical need for contextual exploration. We propose understanding the context of inputs by considering the diverse situations in which they may arise. Our contribution is two-fold: (i) we augment 2,291 stereotyped statements from two existing bias-benchmark datasets with points for adding context; (ii) we develop the Context-Oriented Bias Indicator and Assessment Score (COBIAS) to assess a statement's contextual reliability in measuring bias. Our metric aligns with human judgment on contextual reliability of statements (Spearman's rho = 0.65, p = 3.4 * 10^{-60}) and can be used to create reliable datasets, which would assist bias mitigation works.

Negative bias refers to the tendency of large language models (LLMs) to excessively generate negative responses in binary decision tasks (e.g., yes-no question answering). Previous research has focused on detecting and addressing negative attention heads that induce negative bias. However, the underlying detailed factors influencing negative bias remain underexplored. In this paper, we demonstrate that LLMs exhibit format-level negative bias, meaning the prompt format more influences their responses than the semantics of the negative response. For the fine-grained study of the negative bias, we introduce a pipeline for constructing the evaluation set, which systematically categorizes the dataset into three subsets based on the model's parametric knowledge: correct, incorrect, and insufficient relevant knowledge. Through analysis of this evaluation set, we identify a shortcut behavior in which models tend to generate negative responses when they lack sufficient knowledge to answer a yes-no question, leading to negative bias. We further examine how negative bias changes under various prompting scenarios related to parametric knowledge. We observe that providing relevant context and offering an "I don't know" option generally reduces negative bias, whereas chain-of-thought prompting tends to amplify the bias. Finally, we demonstrate that the degree of negative bias can vary depending on the type of prompt, which influences the direction of the response. Our work reveals the various factors that influence negative bias, providing critical insights for mitigating it in LLMs.

We survey 146 papers analyzing "bias" in NLP systems, finding that their motivations are often vague, inconsistent, and lacking in normative reasoning, despite the fact that analyzing "bias" is an inherently normative process. We further find that these papers' proposed quantitative techniques for measuring or mitigating "bias" are poorly matched to their motivations and do not engage with the relevant literature outside of NLP. Based on these findings, we describe the beginnings of a path forward by proposing three recommendations that should guide work analyzing "bias" in NLP systems. These recommendations rest on a greater recognition of the relationships between language and social hierarchies, encouraging researchers and practitioners to articulate their conceptualizations of "bias"---i.e., what kinds of system behaviors are harmful, in what ways, to whom, and why, as well as the normative reasoning underlying these statements---and to center work around the lived experiences of members of communities affected by NLP systems, while interrogating and reimagining the power relations between technologists and such communities.

Large Language Models (LLMs) have recently emerged as an effective tool to assist individuals in writing various types of content, including professional documents such as recommendation letters. Though bringing convenience, this application also introduces unprecedented fairness concerns. Model-generated reference letters might be directly used by users in professional scenarios. If underlying biases exist in these model-constructed letters, using them without scrutinization could lead to direct societal harms, such as sabotaging application success rates for female applicants. In light of this pressing issue, it is imminent and necessary to comprehensively study fairness issues and associated harms in this real-world use case. In this paper, we critically examine gender biases in LLM-generated reference letters. Drawing inspiration from social science findings, we design evaluation methods to manifest biases through 2 dimensions: (1) biases in language style and (2) biases in lexical content. We further investigate the extent of bias propagation by analyzing the hallucination bias of models, a term that we define to be bias exacerbation in model-hallucinated contents. Through benchmarking evaluation on 2 popular LLMs- ChatGPT and Alpaca, we reveal significant gender biases in LLM-generated recommendation letters. Our findings not only warn against using LLMs for this application without scrutinization, but also illuminate the importance of thoroughly studying hidden biases and harms in LLM-generated professional documents.

Large language models (LLMs) have rapidly evolved as the foundation of various natural language processing (NLP) applications. Despite their wide use cases, their understanding of culturally-related concepts and reasoning remains limited. Meantime, there is a significant need to enhance these models' cultural reasoning capabilities, especially concerning underrepresented regions. This paper introduces a novel pipeline for extracting high-quality, culturally-related instruction tuning datasets from vast unstructured corpora. We utilize a self-instruction generation pipeline to identify cultural concepts and trigger instruction. By integrating with a general-purpose instruction tuning dataset, our model demonstrates enhanced capabilities in recognizing and understanding regional cultural nuances, thereby enhancing its reasoning capabilities. We conduct experiments across three regions: Singapore, the Philippines, and the United States, achieving performance improvement of up to 6%. Our research opens new avenues for extracting cultural instruction tuning sets directly from unstructured data, setting a precedent for future innovations in the field.

Text-to-image diffusion models have recently enabled the creation of visually compelling, detailed images from textual prompts. However, their ability to accurately represent various cultural nuances remains an open question. In our work, we introduce CultDiff benchmark, evaluating state-of-the-art diffusion models whether they can generate culturally specific images spanning ten countries. We show that these models often fail to generate cultural artifacts in architecture, clothing, and food, especially for underrepresented country regions, by conducting a fine-grained analysis of different similarity aspects, revealing significant disparities in cultural relevance, description fidelity, and realism compared to real-world reference images. With the collected human evaluations, we develop a neural-based image-image similarity metric, namely, CultDiff-S, to predict human judgment on real and generated images with cultural artifacts. Our work highlights the need for more inclusive generative AI systems and equitable dataset representation over a wide range of cultures.

Although LLMs have been extremely effective in a large number of complex tasks, their understanding and functionality for regional languages and cultures are not well studied. In this paper, we explore the ability of various LLMs to comprehend the cultural aspects of two regional languages: Malayalam (state of Kerala, India) and Yoruba (West Africa). Using Hofstede's six cultural dimensions: Power Distance (PDI), Individualism (IDV), Motivation towards Achievement and Success (MAS), Uncertainty Avoidance (UAV), Long Term Orientation (LTO), and Indulgence (IVR), we quantify the cultural awareness of LLM-based responses. We demonstrate that although LLMs show a high cultural similarity for English, they fail to capture the cultural nuances across these 6 metrics for Malayalam and Yoruba. We also highlight the need for large-scale regional language LLM training with culturally enriched datasets. This will have huge implications for enhancing the user experience of chat-based LLMs and also improving the validity of large-scale LLM agent-based market research.

Frontier large language models (LLMs) are developed by researchers and practitioners with skewed cultural backgrounds and on datasets with skewed sources. However, LLMs' (lack of) multicultural knowledge cannot be effectively assessed with current methods for developing benchmarks. Existing multicultural evaluations primarily rely on expensive and restricted human annotations or potentially outdated internet resources. Thus, they struggle to capture the intricacy, dynamics, and diversity of cultural norms. LLM-generated benchmarks are promising, yet risk propagating the same biases they are meant to measure. To synergize the creativity and expert cultural knowledge of human annotators and the scalability and standardizability of LLM-based automation, we introduce CulturalTeaming, an interactive red-teaming system that leverages human-AI collaboration to build truly challenging evaluation dataset for assessing the multicultural knowledge of LLMs, while improving annotators' capabilities and experiences. Our study reveals that CulturalTeaming's various modes of AI assistance support annotators in creating cultural questions, that modern LLMs fail at, in a gamified manner. Importantly, the increased level of AI assistance (e.g., LLM-generated revision hints) empowers users to create more difficult questions with enhanced perceived creativity of themselves, shedding light on the promises of involving heavier AI assistance in modern evaluation dataset creation procedures. Through a series of 1-hour workshop sessions, we gather CULTURALBENCH-V0.1, a compact yet high-quality evaluation dataset with users' red-teaming attempts, that different families of modern LLMs perform with accuracy ranging from 37.7% to 72.2%, revealing a notable gap in LLMs' multicultural proficiency.

The alignment problem in the context of large language models must consider the plurality of human values in our world. Whilst there are many resonant and overlapping values amongst the world's cultures, there are also many conflicting, yet equally valid, values. It is important to observe which cultural values a model exhibits, particularly when there is a value conflict between input prompts and generated outputs. We discuss how the co-creation of language and cultural value impacts large language models (LLMs). We explore the constitution of the training data for GPT-3 and compare that to the world's language and internet access demographics, as well as to reported statistical profiles of dominant values in some Nation-states. We stress tested GPT-3 with a range of value-rich texts representing several languages and nations; including some with values orthogonal to dominant US public opinion as reported by the World Values Survey. We observed when values embedded in the input text were mutated in the generated outputs and noted when these conflicting values were more aligned with reported dominant US values. Our discussion of these results uses a moral value pluralism (MVP) lens to better understand these value mutations. Finally, we provide recommendations for how our work may contribute to other current work in the field.

We present a systematic study of biases in natural language generation (NLG) by analyzing text generated from prompts that contain mentions of different demographic groups. In this work, we introduce the notion of the regard towards a demographic, use the varying levels of regard towards different demographics as a defining metric for bias in NLG, and analyze the extent to which sentiment scores are a relevant proxy metric for regard. To this end, we collect strategically-generated text from language models and manually annotate the text with both sentiment and regard scores. Additionally, we build an automatic regard classifier through transfer learning, so that we can analyze biases in unseen text. Together, these methods reveal the extent of the biased nature of language model generations. Our analysis provides a study of biases in NLG, bias metrics and correlated human judgments, and empirical evidence on the usefulness of our annotated dataset.

We employ an audit design to investigate biases in state-of-the-art large language models, including GPT-4. In our study, we prompt the models for advice involving a named individual across a variety of scenarios, such as during car purchase negotiations or election outcome predictions. We find that the advice systematically disadvantages names that are commonly associated with racial minorities and women. Names associated with Black women receive the least advantageous outcomes. The biases are consistent across 42 prompt templates and several models, indicating a systemic issue rather than isolated incidents. While providing numerical, decision-relevant anchors in the prompt can successfully counteract the biases, qualitative details have inconsistent effects and may even increase disparities. Our findings underscore the importance of conducting audits at the point of LLM deployment and implementation to mitigate their potential for harm against marginalized communities.

Although large language models (LLMs) have demonstrated their effectiveness in a wide range of applications, they have also been observed to perpetuate unwanted biases present in the training data, potentially leading to harm for marginalized communities. In this paper, we mitigate bias by leveraging small biased and anti-biased expert models to obtain a debiasing signal that will be added to the LLM output at decoding-time. This approach combines resource efficiency with interpretability and can be optimized for mitigating specific types of bias, depending on the target use case. Experiments on mitigating gender, race, and religion biases show a reduction in bias on several local and global bias metrics while preserving language model performance.

Large language models (LLMs) can exhibit bias in a variety of ways. Such biases can create or exacerbate unfair outcomes for certain groups within a protected attribute, including, but not limited to sex, race, sexual orientation, or age. In this paper, we propose a decision framework that allows practitioners to determine which bias and fairness metrics to use for a specific LLM use case. To establish the framework, we define bias and fairness risks for LLMs, map those risks to a taxonomy of LLM use cases, and then define various metrics to assess each type of risk. Instead of focusing solely on the model itself, we account for both prompt-specific- and model-specific-risk by defining evaluations at the level of an LLM use case, characterized by a model and a population of prompts. Furthermore, because all of the evaluation metrics are calculated solely using the LLM output, our proposed framework is highly practical and easily actionable for practitioners. For streamlined implementation, all evaluation metrics included in the framework are offered in this paper's companion Python toolkit, LangFair. Finally, our experiments demonstrate substantial variation in bias and fairness across use cases, underscoring the importance of use-case-level assessments.

Gender bias in machine translation (MT) is recognized as an issue that can harm people and society. And yet, advancements in the field rarely involve people, the final MT users, or inform how they might be impacted by biased technologies. Current evaluations are often restricted to automatic methods, which offer an opaque estimate of what the downstream impact of gender disparities might be. We conduct an extensive human-centered study to examine if and to what extent bias in MT brings harms with tangible costs, such as quality of service gaps across women and men. To this aim, we collect behavioral data from 90 participants, who post-edited MT outputs to ensure correct gender translation. Across multiple datasets, languages, and types of users, our study shows that feminine post-editing demands significantly more technical and temporal effort, also corresponding to higher financial costs. Existing bias measurements, however, fail to reflect the found disparities. Our findings advocate for human-centered approaches that can inform the societal impact of bias.

Bias in Large Language Models (LLMs) significantly undermines their reliability and fairness. We focus on a common form of bias: when two reference concepts in the model's concept space, such as sentiment polarities (e.g., "positive" and "negative"), are asymmetrically correlated with a third, target concept, such as a reviewing aspect, the model exhibits unintended bias. For instance, the understanding of "food" should not skew toward any particular sentiment. Existing bias evaluation methods assess behavioral differences of LLMs by constructing labeled data for different social groups and measuring model responses across them, a process that requires substantial human effort and captures only a limited set of social concepts. To overcome these limitations, we propose BiasLens, a test-set-free bias analysis framework based on the structure of the model's vector space. BiasLens combines Concept Activation Vectors (CAVs) with Sparse Autoencoders (SAEs) to extract interpretable concept representations, and quantifies bias by measuring the variation in representational similarity between the target concept and each of the reference concepts. Even without labeled data, BiasLens shows strong agreement with traditional bias evaluation metrics (Spearman correlation r > 0.85). Moreover, BiasLens reveals forms of bias that are difficult to detect using existing methods. For example, in simulated clinical scenarios, a patient's insurance status can cause the LLM to produce biased diagnostic assessments. Overall, BiasLens offers a scalable, interpretable, and efficient paradigm for bias discovery, paving the way for improving fairness and transparency in LLMs.

Political stance detection in low-resource and culturally complex settings poses a critical challenge for large language models (LLMs). In the Thai political landscape - marked by indirect language, polarized figures, and entangled sentiment and stance - LLMs often display systematic biases such as sentiment leakage and favoritism toward entities. These biases undermine fairness and reliability. We present ThaiFACTUAL, a lightweight, model-agnostic calibration framework that mitigates political bias without requiring fine-tuning. ThaiFACTUAL uses counterfactual data augmentation and rationale-based supervision to disentangle sentiment from stance and reduce bias. We also release the first high-quality Thai political stance dataset, annotated with stance, sentiment, rationales, and bias markers across diverse entities and events. Experimental results show that ThaiFACTUAL significantly reduces spurious correlations, enhances zero-shot generalization, and improves fairness across multiple LLMs. This work highlights the importance of culturally grounded debiasing techniques for underrepresented languages.

Foundation models and vision-language pre-training have notably advanced Vision Language Models (VLMs), enabling multimodal processing of visual and linguistic data. However, their performance has been typically assessed on general scene understanding - recognizing objects, attributes, and actions - rather than cultural comprehension. This study introduces CulturalVQA, a visual question-answering benchmark aimed at assessing VLM's geo-diverse cultural understanding. We curate a collection of 2,378 image-question pairs with 1-5 answers per question representing cultures from 11 countries across 5 continents. The questions probe understanding of various facets of culture such as clothing, food, drinks, rituals, and traditions. Benchmarking VLMs on CulturalVQA, including GPT-4V and Gemini, reveals disparity in their level of cultural understanding across regions, with strong cultural understanding capabilities for North America while significantly lower performance for Africa. We observe disparity in their performance across cultural facets too, with clothing, rituals, and traditions seeing higher performances than food and drink. These disparities help us identify areas where VLMs lack cultural understanding and demonstrate the potential of CulturalVQA as a comprehensive evaluation set for gauging VLM progress in understanding diverse cultures.

Large reasoning models (LRMs) have demonstrated impressive performance across a range of reasoning tasks, yet little is known about their internal reasoning processes in multilingual settings. We begin with a critical question: {\it In which language do these models reason when solving problems presented in different languages?} Our findings reveal that, despite multilingual training, LRMs tend to default to reasoning in high-resource languages (e.g., English) at test time, regardless of the input language. When constrained to reason in the same language as the input, model performance declines, especially for low-resource languages. In contrast, reasoning in high-resource languages generally preserves performance. We conduct extensive evaluations across reasoning-intensive tasks (MMMLU, MATH-500) and non-reasoning benchmarks (CulturalBench, LMSYS-toxic), showing that the effect of language choice varies by task type: input-language reasoning degrades performance on reasoning tasks but benefits cultural tasks, while safety evaluations exhibit language-specific behavior. By exposing these linguistic biases in LRMs, our work highlights a critical step toward developing more equitable models that serve users across diverse linguistic backgrounds.

Large Language Models (LLMs) are prone to inheriting and amplifying societal biases embedded within their training data, potentially reinforcing harmful stereotypes related to gender, occupation, and other sensitive categories. This issue becomes particularly problematic as biased LLMs can have far-reaching consequences, leading to unfair practices and exacerbating social inequalities across various domains, such as recruitment, online content moderation, or even the criminal justice system. Although prior research has focused on detecting bias in LLMs using specialized datasets designed to highlight intrinsic biases, there has been a notable lack of investigation into how these findings correlate with authoritative datasets, such as those from the U.S. National Bureau of Labor Statistics (NBLS). To address this gap, we conduct empirical research that evaluates LLMs in a ``bias-out-of-the-box" setting, analyzing how the generated outputs compare with the distributions found in NBLS data. Furthermore, we propose a straightforward yet effective debiasing mechanism that directly incorporates NBLS instances to mitigate bias within LLMs. Our study spans seven different LLMs, including instructable, base, and mixture-of-expert models, and reveals significant levels of bias that are often overlooked by existing bias detection techniques. Importantly, our debiasing method, which does not rely on external datasets, demonstrates a substantial reduction in bias scores, highlighting the efficacy of our approach in creating fairer and more reliable LLMs.

Implicit bias refers to automatic or spontaneous mental processes that shape perceptions, judgments, and behaviors. Previous research examining `implicit bias' in large language models (LLMs) has often approached the phenomenon differently than how it is studied in humans by focusing primarily on model outputs rather than on model processing. To examine model processing, we present a method called the Reasoning Model Implicit Association Test (RM-IAT) for studying implicit bias-like patterns in reasoning models: LLMs that employ step-by-step reasoning to solve complex tasks. Using this method, we find that reasoning models require more tokens when processing association-incompatible information compared to association-compatible information. These findings suggest AI systems harbor patterns in processing information that are analogous to human implicit bias. We consider the implications of these implicit bias-like patterns for their deployment in real-world applications.